Like several other celebrities during the global pandemic, Selena Gomez launched her very own makeup line Rare Beauty, which is best known for its easy-to-use, shade-inclusive products in modern packaging. The singer-songwriter and actor’s introduction to the beauty industry arrives with one goal in mind: embracing inner beauty. Similarly, her TikTok follows the same sentiment as Gomez shares several tips and tricks regarding makeup and skincare with her 42 million followers on the app.
In one of her latest posts, Selena Gomez drops her morning routine and the products that she uses—spoiler: each of them are priced under $40! The video, captioned “morning routine before makeup,” was filmed in her bathroom, seemingly after washing her hair, as hinted at by the towel wrapped around her head. She kicks her routine off with gold eye patches and a facial moisturizer as seen below:
Afterward, Selena Gomez sprays her towel-dried hair with Unite Beauty’s 7 Seconds Detangler, which is intended to aid in leaving the hair strong and healthy whilst also sealing the cuticle and protecting hair from heat and UV. She uses a boar bristle brush to comb the product through before placing it into a tight bun. Gomez also uses Unite’s Smooth and Shine Styling Cream to achieve a smooth, soft, and shiny look. The cream contains hero ingredients such as argan oil, crushed pearls, and coconut.
To round out her routine, Selena Gomez can be seen using a lip mask before turning to Rare Beauty’s signature With Gratitude Dewy Lip Balm. There’s a lot for her audience to take away from the 36-second clip while Ariana Grande’s 2020 song “my hair” plays over the video.