Youthforia’s Makeup Is So Good That You Can Sleep In It According To The Brand
Established in 2021, Youthforia was created by Fiona Co Chan with Gen Z in mind. The brand takes pride in being so good that you can sleep in it. All of the products are vegan and cruelty-free with the aim of being formulated to work on all skin types and skin tones. Balancing both fun […]
Too Faced Introduces New Product: Ethereal Light Illuminating Smoothing Concealer
The “Born This Way” series of Too Faced products will now include the new Ethereal Light Concealer. It is available in 18 forgiving hues, ranging from the palest “Sugar” to the darkest and warmest “Espresso” for those with darker skin tones. It has a serum-like th
Hally Hair Takes A Different Approach To Hair Dye
Hally Hair, the Gen Z-focused haircare label, introduced the first-ever ammonia-free foam hair dye when it launched in 2020. The rising brand has since placed experimenting confidently and expressing yourself through color at the forefront. Founded by Kathryn Winokur, who started the brand on matern
An Ultimate Guide To Loops Beauty’s Facial Masks
Everyone loves a good face mask, and there are a lot of great ones that Loops Beauty has to offer. The rising brand uses Korean hydrogel technology that is designed to provide the best possible environment for your skin to absorb a combination of targeted ingredients. Each mask is designed to target
Kristen Noel Crawley’s KNC Beauty Has Pushed Past The Expectations Of Clean Beauty
Kristen Noel Crawley-founded label KNC Beauty, known for its clean masks for your lips, face, and eyes, has been praised by clean beauty enthusiasts alike since its launch in 2016. KNC Beauty’s award-winning retinol-infused eye mask aids in stimulating blood flow while ingredients such as aloe
Jennifer Lopez Poses Nude For Global J.Lo Body Launch
Singer, actress, and worldwide superstar Jennifer Lopez has now launched J.Lo Body as a new subcategory to her cosmetics business. Lopez Affleck announced the news on July 24, the day of her 53rd birthday, by posting a picture of herself posing bare. The Targeted Booty Balm, her first offering from
Selena Gomez Shares Her Pre-Makeup Morning Routine
Like several other celebrities during the global pandemic, Selena Gomez launched her very own makeup line Rare Beauty, which is best known for its easy-to-use, shade-inclusive products in modern packaging. The singer-songwriter and actor’s introduction to the beauty industry arrives with one g
Clean Makeup Brand Saie Beauty Creates Conscious Formulas That Don’t Sacrifice Luxury
Saie Beauty, founded by Laney Crowell, has quickly become a go-to for clean makeup since it launched in 2019. Maintaining its conscious qualities while holding onto its grandeur-esque, the label creates products made from ingredients that are as luxurious and high-quality as it gets. Among one of th
Camila Mendes Becomes LOOPS Beauty’s new Creative Director and Partner
Loops Beauty, the Gen-Z label loved for its high-tech skincare formulas, recruits actor Camila Mendes—known for playing Veronica Lodge in CW’s Riverdale series—as the brand’s latest creative director. “I’m thrilled to be the new Creative Director and partner at LOOPS. I’ve
7 Black-Owned Beauty Brands To Shop and Support
With the introduction of many new beauty products hitting the market seemingly every month, it’s never been more important to not only make sure that the labels we shop contain skin-caring ingredients but also align with our values. As we aim to push for more inclusivity and diversity in the b
