Youthforia’s Makeup Is So Good That You Can Sleep In It, According To The Brand

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Established in 2021, Youthforia was created by Fiona Co Chan with Gen Z in mind. The brand takes pride in being so good that you can sleep in it. All of the products are vegan and cruelty-free with the aim of being formulated to work on all skin types and skin tones.

Balancing both fun and affordable, Youthforia offers an array of products with lightweight and breathable formulas that are easy to wear and comfortable. The brand’s Pregame Primer boasts an emollient formula that holds your makeup in place and locks in moisture. Skin-caring ingredients like sebum control complex, plant-based elastomers, and the patented Skin Save help prevent makeup from dissolving, reduce redness, and aid in the makeup easily gliding onto your skin. It’s recommended to massage three pumps across your face and neck with a focus on lymphatic drainage points.

The BYO Blush Oil is just as impressive, reacting to your skin’s natural pH to instantly give you the perfect shade of natural flush. It’s infused with powerful oils and extracts that derive from jojoba, sweet almond, turmeric, and eggplant among others. Not to mention, the product is declared to visibly reduces the appearance of fine lines. Apply a small amount straight to cheeks and buff out to blend and add more gradually for buildable color. You can also mix the BYO Blush with a foundation or skin tint to create a tonal liquid blush, or similarly with a concealer for an under-eye color corrector.

Boasting plant-based oils that reduce dryness and nourish the lips, Dewy Gloss is another product in Youthforia’s lineup to give a go at. It comes in five shades: “Sound Stage,” “Coral Fixation,” “3AM,” “Make Some Noise,” and “Play With Fire.” Ingredients such as skin chi complex, castor oil, and avoid oil hydrating benefits which help quench dry lips immediately after applying the product using the doe foot applicator. The multi-purpose product can also be used as eyegloss or a cheek highlight.

Retailing from $26 USD to $38 USD, Youthforia’s Pregame Primer, BYO Blush, and Dewy Gloss are available to purchase on the brand’s website.

Elsewhere in beauty, Too Faced introduces the new Ethereal Light Concealer as a part of its “Born This Way.”