The “The Outsiders” campaign from Woolrich for Fall/Winter 22 has finally arrived. It continues to celebrate the brand’s love of authentic Americana and nature.
Without a doubt, fall and winter are the seasons in which Woolrich prospers. From the start, outerwear played a crucial, if not the most important role in the brand’s armory, demonstrating a deep understanding and passion for everything American. With a campaign centered on landscape and the wilderness, reestablishing contact with nature alongside people who like it, FW22’s original direction, born of a love of nature, is once again at the forefront of the collection.
As the campaign establishes, “The Outsiders” are comprised of several models, photographers, filmmakers, and stylists who support Woolrich’s principles. In the next series, everyone has been photographed in a variety of Wyoming settings with their pals while embracing and braving the environment.
The ad itself features a standard assortment of outerwear lines, such as puffer jackets, long coats, wool overcoats with plaid detailing, fleecing alternatives, and many more. Assuring balanced layers with complete weatherproofing, functional components come thick and fast in any Woolrich collection, particularly one made to handle the colder months of the year.
Check out the whole “The Outsiders” campaign on Woolrich’s website as you wait to deck yourself up in a variety of new coats in preparation for the change in seasons.