Weston Bronco, the luxury streetwear brand based in Texas, marries vintage and western aesthetics in futuristic trend-driven colors and silhouettes. “Our pieces are inspired by a testament to the ongoing journey. Ten years later still burning with ambition and desire. A man alone with the Gods is a God of his own,” the clothing label shares.

A self-coined evolution from adolescence to maturity, Weston Bronco was founded by Dallas designer and creative director Xavier Pipkin. After spending several years working in the apparel industry with other labels—New Era, 40oz NYC, the Dallas Mavericks, and Joyrich to name a few—the brand was birthed in 2020. “Weston represents a culture and at its core is a poem dedicated to the journey, the ambition and the spirit of becoming,” he emphasizes. With an impressive resume in both graphic design and photography, the streetwear brand carries itself like many of the big-name labels Pipkin has worked in the past.

The latest arrivals build around the main protagonists of jacquard sweaters and t-shirts, decorating the former in saguaro green and red amongst other colors for the latter. Standout pieces include the Deere Green Shell Jacket as well as the Weston Road Sweater, which drew inspiration from the intrepid themes running through the collection. Other pieces include the tone-neutral t-shirts embroidered in both front and rear with the staple graphic.

Weston Bronco has dropped a handful of heat on its website over the past few years, and its Instagram feed reveals that there may be plenty of other streetwear essentials on the way. We’re excited to see what the brand does in terms of collaboration and new capsules later this year. To shop the label’s new releases, you can head over to its web store.

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