Tower 28 Beauty is known for its vegan, cruelty-free, and Instagram-worthy products, making its way to the hands of celebrities like Charlie D’Amelio, Euphoria makeup designer Doniella Davy, and Katie Hughes. Founder Amy Lui launched the brand in 2019—following fifteen years of experience in the cosmetics industry—and as someone with sensitive skin and eczema, non-toxic formulas that nourish the skin were at the forefront of her mind.

Packed with clean, skin-nourishing ingredients, Tower 28’s SunnyDays SPF 30 Tinted Sunscreen Foundation is a 2-in-1 mineral sunscreen foundation with broad-spectrum UVA/UVB SPF 30 protection. Available in a whopping 14 nude shades, the foundation evens redness and soothes UV-stressed skin while maintaining a natural finish. It’s formulated with aloe vera, which soothes and calms UV stressed skin, as well as white sage which contains anti-inflammatory properties. Similarly, the label’s coveted SOS Daily Rescue Facial Spray is a daily repairing spray to protect the skin against dirt, UV exposure, sweat, and more.

Among one of Tower 28’s most raved-about beauty products, the ShineOn Lip Jelly features a blend of instant and long-term plumping actives, which give the lips a fuller look. It’s formulated using a unique blend of five nourishing oils that aid in soothing and protecting the lips, including castor seed oil, apricot kernel oil, and avocado oil to name a few. Other key ingredients include sunflower extract and tocopherol, the latter being a form of Vitamin E that contains antioxidant properties. Available in 12 shades, the ShineOn Lip Jelly comes in clear “Chill,” sheer orange “Fire,” nude pink “Pistachio,” and brown “Almond” to name a few.

Elsewhere in the label’s lineup, the SuperDew Highlight Balm is a translucent complexion-boosting highlight balm that infuses chamomile and green tea extract for skincare benefits. The easy-to-apply product is as simple as applying and blending the product to your cheeks. Meanwhile, Tower 28 Beauty’s BeachPlease Luminous Tinted Balm arrives in six Santa Monica-inspired shades: rosy nude “Magic Hour,” orange “Golden Hour,” coral pink “Happy Hour,” peach “Rush Hour,” terracotta “Power Hour,” and berry “After Hours.” The product serves as a tinted balm that blends seamlessly for a naturally luminous finish without the harsh lines and cakiness.

Other products include the recently introduced Bronzino Illuminating Cream Bronzer, a buildable illuminating cream bronzer without shimmer or sparkle. The bronzer comes in five color options and varying brown shades like medium warm bronze “West Coast” and dark warm bronze “Best Coast.” Continuing the lifeguard theme, the brand also has a Market Tote Bag in orange and a 32 oz water bottle for hydration.

Priced between $12 and $30 USD, shop Tower 28 Beauty’s product lineup via the brand’s website. Follow the label on Instagram below.