Published: August 3, 2022

Last Updated: November 28, 2023

Too Faced Introduces New Product: Ethereal Light Illuminating Smoothing Concealer

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The “Born This Way” series of Too Faced products will now include the new Ethereal Light Concealer. It is available in 18 forgiving hues, ranging from the palest “Sugar” to the darkest and warmest “Espresso” for those with darker skin tones.

It has a serum-like thickness and a lighter texture, making it more permeable and flexible on the skin. Medium, buildable coverage is provided by this formula, which includes squalane, aloe vera, argan oil, hyaluronic acid, and coconut water. The concealer is waterproof and sweat-resistant for 24 hours. In addition, if you’re not sure which shade would look best on your skin tone, the brand has a virtual shade matching tool to assist you in finding the right match.

Ethereal Light Concealer “Born This Way” by Too Faced costs $26 USD and can be purchased on the Too Faced website today.

Elsewhere in beauty, Jennifer Lopez has now launched J.Lo Body as a new subcategory to her cosmetics business.