UK-based beauty label The Body Shop recently unveiled its Fresh Nude Foundation. Further cementing their stance on “makeup for everyone,” the latest offering is vegan and cruelty-free with new, 100% recyclable packaging.

The Fresh Nude Foundation arrives in an inclusive 40 different shades both vegan and suitable for sensitive skin. Making use of aloe vera and Vitamin E, the foundation provides 24-hour moisture while giving light to medium coverage and giving a natural-looking, semi-matte finish.

“This is about looking like you, the most confident version of you. Basically, you on a good skin day. No wonder, then, that our moisturizing foundation helps you forget you’re even wearing it,” the beauty label shares. “Enriched with vitamin E and aloe vera, it feels comfortable, not cakey, on skin. It lets your skin breathe and look healthy and smooth with a radiant finish, helping finesse what was already a pretty fine face.”

Priced at $20 USD, The Body Shop’s Fresh Nude Foundation is now available to shop via the brand’s website and in-store at partnering retailers.

Elsewhere in beauty, check out our favorite beauty brands of February 2022.