2013
San Francisco, California, United States
ThirdLove is a pioneering lingerie brand that was founded on the belief that every woman deserves to feel comfortable and confident in her skin, particularly when it comes to her lingerie.
ThirdLove is best known for its innovative approach to lingerie, particularly its bras.
ThirdLove was co-founded by Heidi Zak and her husband, David Spector. Zak’s frustration with the existing lingerie market and the difficulty of finding bras that fit well and felt comfortable inspired her to start ThirdLove.
The company introduced the innovative “Fit Finder” quiz, which uses data science to recommend the perfect bra size and style and help solve the common problem of ill-fitting bras.