Published: July 27, 2022

Last Updated: November 28, 2023

SKIMS Enlists Madison Bailey, Paris Jackson, and Bella Poarch For New Swim Campaign

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For their new swimwear ad, SKIMS has enlisted the help of some of Hollywood’s newest stars. A traditional Los Angeles pool party is the setting for the campaign, which stars Paris Jackson, Bella Poarch, and Madison Bailey.

In addition to demonstrating the bright, creative and carefree look of the contemporary Los Angeles scene, Jackson, Poarch, and Bailey are known for their youthful, cool-girl vibes, further linking the shapewear brand with pop culture. Cobrasnake, also known as Mark Hunter, a mainstay of Los Angeles’ alternative current culture and a former campaign collaborator, filmed and produced the commercials for the latest advert.

In accordance with the SKIMS range as a whole, the most recent swimwear collection continues to be solutions-based. To provide precise support, the brand created this style with its characteristic fit. The newest collection is a contemporary spin on traditional swimsuit items, with micro cuts, skirts, and even swim gloves, and it has vibrant colors and creative patterns.

“I’m so thrilled to be a part of the new SKIMS Swim campaign! I’m obsessed with the new collection – from gloves to dresses, there is so much to choose from and I love how the brand always pushes style boundaries this way,” Bella Poarch shared in a statement. “I couldn’t be more excited to work with them.”

Madison Bailey adds, “I’ve known Kim for a while and have always admired her style, so to be in the latest swim campaign for SKIMS is a full circle moment. I love the brand, and doing this shoot was so much fun.”

Priced from $36 to $88, the swimwear collection will be available to purchase on the SKIMS website at 12 PM EST on July 28th.