Kim Kardashian West’s athleticwear brand, Skims, has officially announced its new exclusive underwear for female American athletes at the 2021 Tokyo Olympics and Paralympics this summer. The reality star proudly shared this moment via Instagram, celebrating the talent of these inspirational athletes and highlighting that truly anything is possible for the mega-influencer.
Representing Team USA, iconic athletes such as Alex Morgan, A’JA Wilson, and Scout Bassett will be sporting the luxe shapewear on the field and are modelling the garments of bras and briefs. The goal of this campaign is to promote inclusivity and celebrate all body types while redefining what athleisure means. It’s a big move for both Team USA and Skims, with a collection of comfy and body-hugging fabrics that bring out confidence.
The Team USA capsule will release exclusively online on July 12. In the meantime, check out Kim K’s announcement below.
Elsewhere in fitness, Victoria’s Secret announces its rebrnaded sportswear line.