Saweetie Partnerships

Saweetie Is The Unconventional Queen Of Brand Partnerships

Saweetie is no exception to the trend of female rappers and hip-hop artists becoming brand ambassadors. The self-proclaimed “Icy Girl” has dominated the charts and social media with a catalog that perfectly captures the self-confident girl boss who is all about the hustle and looks great while doing it. Every chance to work with and promote products that align with her own style and demeanor has been seized upon her. The “Tap In” and “Best Friend” musician has a slew of beauty and fashion partnerships under her belt, but other companies would be well to pay attention to potential collaboration chances with her.

As one of this generation’s leading women in hip-hop, Saweetie has already worked with various fashion brands on personalized collaborations and brand alliances. By employing her as the face of their associated apparel lines, fast fashion companies such as Revolve and Fashion Nova have capitalized on her cult following. 2021’s debut PrettyLittleThing collection by the starlet notably sold out in less than an hour. Since then, the rapper has played at Coachella’s Revolve Fest in 2019, with the fashion label being a regular in her repertoire. 

In addition to her many collaborations with fashion labels, Saweetie is also a frequent face of beauty lines including Rihanna’s Fenty Beauty and MAC Cosmetics. She was also the first singer to debut a line with Morphe, who previously teamed mostly with makeup artists like Jaclyn Hill, Manny MUA, and James Charles. The singer, who often applies her own make-up and learned the craft from her mother and aunt as a child, served as the perfect celebrity ambassador as evident by the increase in sales. Style and beauty are two product categories that Saweetie adores, and her strategic collaborations in these markets highlight how she collaborates with brands that complement her own personal legacy.

Saweetie has the attributes of a significant celebrity influencer in addition to her position in pop culture, but she’s also developed a unique brand identity that distinguishes her from other hip-hop musicians. She’s the perfect role model and style symbol for young women who want to work hard and succeed in any sector they choose. As more businesses team up with her to take over pop culture collaborations, she’ll be one to keep an eye on in the months and years to come.

Following are some of Saweetie’s most prominent recent brand collaborations and how she’s genuinely become every company’s closest friend.

PrettyLittleThing

Recent years have seen an increase in fashion partnerships between female rappers and fast-fashion companies like PLT. In addition to the conventional retail lines, fans may now purchase apparel that is both reasonably priced and available in a wide range of sizes. As a result of being longtime partners, Saweetie and PrettyLittleThing have released a number of collections throughout the years.

As if you weren’t already feeling like an “Icy Girl,” the collection featured everything from cargo trousers to crocodile-embossed leather and suede jackets, trench coats, and bodysuits. Faux fur and puffer coats and bomber jackets are also available, as are acid wash denim jackets and mom jeans.

PrettyLittleThing and Saweetie‘s outfits are dressed in brown, beige, green, and black, all of which are appropriate autumn and winter hues. Plush velour and satin textures are among the collection’s other notable features. Each piece in the line, which was available in sizes 0-22, costs around $100.

McDonald’s

To follow up on the success of its prior partnerships with Travis Scott and J Balvin, McDonald’s enlisted Saweetie, who has previously achieved notoriety for her odd social media food suggestions—whether it be Hot Cheetos on pizza or ramen noodle seasoning on oysters.

The Saweetie Meal, named after the artist, contained a Big Mac, 4-piece Chicken McNuggets, medium World Famous Fries, a medium Sprite, Tangy BBQ Sauce, and “Saweetie ‘N Sour” sauce, a renamed version of the classic Sweet ‘N Sour sauce. Both sides clearly missed the chance to sell sweet tea as a beverage, but it was a success nevertheless.

“McDonald’s and I run deep – from growing up back in Hayward, California, all through my college days – so I had to bring my icy gang in on my all-time favorites,” she shared regarding the partnership. “Depending on the mood I’m in, there are so many ways to enjoy my order. I like to keep things fresh – I know that’s right.”

Hidden Valley Ranch

In September of 2021, the “Icy Girl” rapper and social media fave announced that she would be promoting Crocs’ collaboration with condiment titan Hidden Valley Ranch. Saweetie uploaded a short commercial film in which she is shown throwing a pair of white Classic Clogs and a bottle of HVR in a microwave to create a unique shoe for ranch-lovers.

Crocs and the Hidden Valley Ranch’s signature shoe mimics the hue of the dressing, coming in an off-white shade with green speckles. All of the charms in the Jibbitz collection are based on foods that people like dipping in their ranch dressing. All nine charms are included in the clogs, which were only available for purchase online via a drawing system, and all are included.

MAC Cosmetics

Saweetie and Cher collaborated on a new MAC Cosmetics ad in January. The two musicians who worked together on the commercial put the cosmetics line to the test and challenge the audience to do the same with their own products.

Featuring Saweetie asking Cher, “So how did you do it?” after a montage of the seasoned singer taking the stage plays, the 30-second short is appropriately named “Challenge Accepted.” While skydiving, a lady applied MAC lipstick, while another sported bright red lips while swimming in the ocean. For her part, Cher accepts the dare and the two perform on stage together in glittery, sheer performancewear.

A few months prior to it, she was announced as MAC Cosmetics’ worldwide brand ambassador. She joined creatives such as BLACKPINK member Lisa, starring in campaigns and visuals for the beauty label with “Challenge Accepted” being one of many.

Calvin Klein

Later, in November, Saweetie collaborated with Calvin Klein and Amazon for a 35-minute shopping experience called “Icy Season: A Saweetie Special.” On Amazon Live and Twitch, the event included live musical performances, Christmas gifting suggestions, and Q&A sessions with Saweetie and Symone, a cast member of RuPaul’s Drag Race.

The American label’s ‘Hero Styles,’ which include jeans and underwear, were worn by Saweetie, Symone, and the backup dancers. As a bonus for those that tuned in, Amazon Fashion offered a selected selection of Calvin Klein Holiday designs from the show. Apart from wearing Calvin Klein’s newest assortment, Saweetie played “Best Friend,” “Tap In,” and “Icy Chain,” her current singles, live on stage. “Icy Girl (Holiday Edition)” was also performed as an exclusive iteration by the rapper. 

In keeping with the event’s holiday theme, Saweetie included entirely new choreography and arrangements in her performance.

Champions

After starring in Champion’s “Get It Girl” campaign as the company’s first-ever global culture consultant, Saweetie assumed her new role in March. It’s named after the rapper’s song of the same name, and features 12 college players who have the “courage and confidence to play by their own rules and look good doing it.” Additionally, the women featured in the campaign have access to Champion executives as mentors in entertainment, marketing, and media as well as sports, in addition to obtaining the look.

A two-year NIL (Name, Image, and Likeness) investment and access to mentors are also part of the initiative, which aims to assist women in the sports, entertainment, media, and marketing industries develop their professional interests. A female-dominated production crew led by acclaimed director Hannah Lux Davis and renowned photographer Leeor Wild also joined forces with Champion.

“My relationship with Champion runs deep, as an athlete and lover of streetwear,” she shared in a press statement. “It’s been a go-to brand since high school! This campaign and partnership hit me on a personal level and I couldn’t be prouder to help all my sporty-icy girls out there feel empowered with self-love and confidence. When you feel good wearing Champion, the sky’s the limit.”

Crocs

To celebrate the arrival of the brand’s Jibbitz charms with an Icy twist, Saweetie has teamed back up with Crocs for the second time.

Jibbitz, the Crocs-inspired charms that fit into the holes in the design, are the main focus of the collection. These five Jibbitz are dubbed “Icy Jibbitz,” in honor of Saweetie’s nickname, “Icy Girl,” and feature charms such as “Tap In” and a snowflake. Back in October, she was named the face of Crocs, so this collaboration was not that unexpected.

The Saweetie x Crocs Classic Clog and the Saweetie x Crocs Classic Cozy Sandals were both available for purchase. The clog was accompanied by a virtual shop experience, which included background music and a computer avatar of the rapper greeting followers to the store. “My fans can now put the icing on any outfit using the Jibbitz charms I designed alongside Crocs — one of my favorite brands and one that values self-expression as much as I do,” the music star shared in a press release.

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