Saweetie has been involved in quite a handful of partnerships this past year. Not too long ago, she partnered up with Hidden Valley Ranch and Crocs for an exclusive shoe and clogs. Not to mention, she recently worked on a fast-food collab with major chain McDonald’s.
However, it appears the Icy Girl is making her way into the world of beauty cosmetics as she becomes the newest global brand ambassador for MAC Cosmetics. She joins creatives such as BLACKPINK member Lisa, starring in campaigns and visuals for the beauty brand. “
Saweetie is one of those people that truly does it all — musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on — she is an extreme talent and is relatable. She is all of our ‘Best Friends,’” MAC’s Global Creative Director Drew Elliott commented, adding that Saweetie has always been a fan of the label’s products, particularly its lip glosses. “Saweetie is a MAC girl, because she is a boss, a winner, an artist and she knows exactly what she wants… and goes for it.”
Watch MAC’s announcement video below, and stay tuned for more beauty content from the West Coast princess.
Elsewhere in beauty, Le Labo announced a matcha-themed fragrance as a part of their collection.