Published: July 21, 2022

Last Updated: November 28, 2023

Clean Makeup Brand Saie Beauty Creates Conscious Formulas That Don’t Sacrifice Luxury

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Saie Beauty, founded by Laney Crowell, has quickly become a go-to for clean makeup since it launched in 2019. Maintaining its conscious qualities while holding onto its grandeur-esque, the label creates products made from ingredients that are as luxurious and high-quality as it gets.

Among one of the brand’s best sellers, the Glowy Super Gel from Saie Beauty serves as a lightweight luminizer that can be worn either under or mixed with foundation or SPF. The gel, available in “Starglow” and “Sunglow,” just takes to pumps after any oil or serum and can be applied anywhere from the face to chest and legs. Another of the label’s highly-coveted products is the Liquid Lip Balm, boasting a universal pink tint, as well as the Mascara 101, a thick, buildable formula infused with rich ingredients such as shea butter, glycerin, and quackgrass root extract.

The Sunvisor, created with SPF to shield and moisturize, is an oil, serum, and sunscreen all in one. It absorbs easily into the skin while concurrently fighting off harmful UV rays. Though it’s on the steep side in terms of pricing at $37 USD, the formula doesn’t leave any visible residue and gives the skin a dewy look, which may make this a contender for a summer staple. Saie’s Slip Tint is another SPF-infused product that has notably gained praise from skincare enthusiasts and publications alike. The everyday-use tinted moisturizer comes in 14 color options—use the brand’s shade finder to choose a color closest to your skin tone.

Earlier this year, Saie Beauty introduced a number of new products and user-friendly beauty tools for makeup enthusiasts and lovers alike. The Dew Blush, a creamy water-based gel blush, melts onto the skin with a seamless, lit-from-within flush. It comes in six shades: “Peachy,” “Rosy,” “Poppy,” “Dreamy,” and the recently added “Chilly” and “Spicy.” There’s also the superpowered Hydrabeam concealer, infused with ingredients such as squalane, glycerin, cucumber, and tomato extract. Available in nine tonal hues, the lightweight texture creates a glowing finish on the bridge of your nose, above your cheekbones, and anywhere you place it.

The addition of The Fluffy Brush and The Big Brush comes as no surprise. Although there are thousands of different brushes out there, the former is first-time-powder-person friendly with soft fluffy bristles while the latter has ultra-soft, cruelty-free synthetic bristles that help to blend and evenly disperse. The Fluffy Brush allows you to precisely tap powders—and blush or bronzer—on the targeted areas and thanks to its thick handle, the brush is the perfect density. Meanwhile, The Big Brush is designed to help you achieve a smooth and seamless finish, whether it be cream or liquid-based formulas.

Saie Beauty’s setting powder, Airset, contains the label patented aerated-cream technology with hydrating squalane and mica so that the formula does crack or crease. The soft, weightless powder comes in three color options: “Translucent” for lighter tones, “Translucent Medium” for medium tones, and “Translucent Deep” for deep to dark tones. Paired with the brand’s Big Brush, the Sun Melt is a buildable creamy balm bronzer that comes in four seamless tonal shades: “Light Bronze,” “Medium Bronze,” “Deep Bronze,” and “Dark Bronze.” Its velvet finish melts into the skin and works well with sensitive skin.

Retailing from $16 to $37 USD, shop Saie Beauty’s product lineup via the brand’s website or partnering retailers like Sephora.

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