When it comes to capturing the spotlight in the beauty industry, Rare Beauty has certainly carved out its own niche. The brand, founded by Selena Gomez, has been a game-changer, offering a range of makeup staples that have become must-haves in beauty routines. Now, the Perfect Strokes Universal Volumizing Mascara is taking center stage and gaining fast traction as a standout product in Rare Beauty’s line.
Promising volume and ease of application without the clumps, this mascara has quickly become the talk of the beauty community. But does it live up to the buzz? We’re here to dissect every aspect of this product, from its formula to its staying power, to help you decide if it deserves a spot in your makeup bag.
Read on for an in-depth look at the latest eye-catching offering from a brand that has already proven its mettle in the industry.
The Formula and Key Ingredients
What sets a good mascara apart from a great one? Often, it comes down to the formula, and the Perfect Strokes Universal Volumizing Mascara doesn’t disappoint. This mascara takes a departure from conventional, chemical-laden products by featuring a vegan, paraben-free formulation that is as kind to your lashes as it is to the environment.
One of the key components of this mascara is castor oil, a natural ingredient known for its conditioning properties. Castor oil not only provides nourishment to your lashes but also plays a role in enhancing volume and length. While some mascaras offer immediate results that often dry out lashes, this one goes the extra mile by promoting healthier lashes over time.
Interestingly, the formula is both long-wearing and water-resistant. So, whether you’re attending a summer barbecue or navigating a high-stakes meeting, rest assured that this mascara will hold up without bleeding or smudging. It’s designed to give you the freedom to layer as you please, letting you switch between a natural daytime look and something more dramatic for evening events.
The Brush and Application
One of the most crucial aspects of any eye makeup product has to be its applicator. Rare Beauty’s Perfect Strokes doesn’t just go through the motions—it innovates. The brush features a unique, curvy design that’s a mix of long and short bristles. This makes it a versatile tool for both lengthening your lashes and building up volume. It’s the kind of brush that doesn’t just apply the product; it styles your lashes as it goes.
Application is straightforward, thanks to this well-thought-out brush. No need for a mastery course in lash painting; the brush is designed to hug each individual lash, facilitating a smooth glide of the product from base to tip. This eliminates the tugging and pulling that can sometimes come with less ergonomically designed applicators.
Moreover, the mascara is formulated to avoid clumping, which has been backed up by independent studies. Users across the board report easy separation and definition, adding yet another layer of convenience to the application process. The outcome is fuller, more pronounced lashes that maintain their allure even in challenging conditions, be it heat or humidity.
Performance and Longevity
When it comes to performance, this product delivers on multiple fronts. Not only does it offer immediate results, but its staying power is also something to write home about. Users have put it to the test in varying climates and during long hours, reporting that the mascara’s performance remains consistent throughout the day.
In a Rare Beauty-led independent study featuring a diverse group of individuals, 100 percent of participants reported increased lash length and volume. Additionally, 95 percent noticed more lift, while 92 percent experienced enhanced curl. These are impressive statistics that lend credence to the brand’s claims of creating a universal product that suits an array of lash types.
The mascara stands up to everyday challenges remarkably well. Whether you’re running errands or out for a night on the town, you won’t have to worry about the dreaded “panda eyes” caused by smudging or bleeding. Once applied, the product stays put until you decide it’s time to remove it, which leads to another plus point: It comes off easily with standard makeup remover.
Rare Beauty’s offering passes the ultimate litmus test—it stays resilient through long days, demanding schedules, and unpredictable weather. For those who need their makeup to work as hard as they do, this product fits the bill. While it’s light enough to give you a natural look, its adaptable formula also lets you build up to a more dramatic appearance if that’s your style.
The Verdict and Alternatives
It’s clear that Rare Beauty’s Perfect Strokes Universal Volumizing Mascara has a lot going for it—from its skin-friendly, vegan formula to its effective and user-friendly applicator. Its performance metrics are also strong, ticking off almost all the boxes you’d want in an eye makeup product. But as with any product, it might not be the one-size-fits-all solution for everyone.
For instance, those who prefer a more lightweight texture might find the formula a bit too buildable for their taste. It does offer the ability to layer, but it’s essential to pause between coats to prevent a heavier appearance that may feel clumpy to some users. If you’re looking for something lighter, you might want to check out Glossier’s Lash Slick for a less intense, everyday look.
Additionally, the $20 price tag, while not outrageous, may be a little steep for budget-conscious shoppers. A solid, more affordable alternative could be L’Oreal’s Voluminous Lash Paradise, which also offers a good mix of volume and longevity but at a more palatable price point.