Prior to the global pandemic that began in 2020, Selena Gomez made an announcement that she was entering the cosmetics industry with her own unique venture. It was later revealed to be Rare Beauty, which the multi-platinum singer-songwriter and entrepreneur created, developed, and oversaw.

While the brand has various products like liquid blush, lipsticks, and liquid eyeliner, nothing tops this Rare Beauty foundation dubbed Liquid Touch Weightless Foundation ($29 USD). This lightweight foundation is ideal for those who want to achieve a natural look. It’s not sheer, but it offers moderate concealment and disappears into the skin for a weightless experience.

If you have normal or combination skin, this foundation is a top pick owing to its buildable formula. The doe’s foot applicator makes applying just a single drop at a time a breeze; no more smearing products about with brushes or sponges unless you want to.

What’s In It?

The Rare Beauty foundation is formulated with a variety of skin-care products that work together to calm, nourish, and soothe the skin. It has an ingredient from water lilies, which instantly replenishes dry, fatigued skin. The anti-oxidants in gardenia extract have been shown to minimize the appearance of fine lines and wrinkles, and the extract itself may help refresh, revitalize, and soothe your skin. Another potent anti-aging component, lotus flower extract helps prevent skin damage from free radicals.

“I bought this foundation to try to see if I could get something more natural looking and this does not disappoint. I have sensitive skin, and this foundation makes me look flawless! It doesn’t make me break out, it sits amazingly and I barely need any to get great coverage,” shares one beauty enthusiast. “It has an amazing shade range and I can’t recommend it enough for people who want something that looks soft and natural.”

Our Advice for Using the Rare Beauty Foundation

The Liquid Touch Weightless Foundation has a serum-like composition, so rubbing it into your skin with your fingers is recommended. However, if you prefer, you may also use a foundation brush or a dampened sponge to help apply it to the face. We would definitely recommend starting with the very minimum as applying more than one dot of the foundation at once might cause the skin to seem cakey. 

To get optimal effects, apply the product to clean skin using circular or tapping movements with your fingers; the heat from your hands will help the pigments mix in. Use a brush or a sponge to apply the foundation, and then blend it or stipple it on until it looks and feels natural.

How To Use Foundation

Apply a moisturizing cream or oil to your skin beforehand to provide a smooth canvas for your makeup. Apply a primer after moisturizer if your skin is dry. Before using, give the product a good shake to spread the pigments uniformly. Then, use a blending tool to get the desired effect. Since the pigments in this foundation are highly concentrated, a little amount goes a long way. However, if you like a heavier coverage, just apply a few more dots and blend.

Use the Shade Finder to Match Your Skin Tone

For those who have never used foundation before, the shade finder tool is a great resource. You can select your undertone to get the most accurate color match for your skin. Additionally, you can test out the foundation on various areas of your face to get a sense of how various shades and finishes will appear on your unique face. This solution is ideal if you want a thin, undetectable layer of color over your skin.

Overall Review

Overall, this foundation really lives up to its claims. In my opinion, it’s a fantastic option for those who don’t want to spend a fortune on experimenting with new cosmetic products. It separates more than other foundations, but we didn’t mind that since, after applying and blotting off the excess with a tissue or two, it didn’t seem cakey on the skin. For its price, this formula provides excellent results.