Gen Z-beloved beauty brand Starface introduced a fresh addition to its lineup: the Hydro-Star + Tea Tree Pimple Patches featuring pop sensation PinkPantheress. Merging the star power of both the brand and the singer, this marks the first time Starface has incorporated a natural, plant-based ingredient like tea tree into its famous hydrocolloid stars.
In eye-catching neon green and the signature star shape that consumers have come to associate with the brand, the Hydro-Star + Tea Tree patches blend hydrocolloid with tea tree oil, aiming to balance and soothe the skin. The combined properties of the ingredients not only reduce swelling but create a timely solution for skin adjustments in the transition from summer to autumn weather.
The choice of PinkPantheress as the face of this campaign aligns seamlessly with Starface’s youthful brand image. Over the past few years, the 22-year-old singer-songwriter has become an international sensation, with hit tracks like “Boy’s a Liar Pt. 2” featuring Ice Spice going viral on TikTok. She’s resonated with Gen Z and beyond, making her an ideal fit for the label’s modern marketing appeal.
Starface already carved a niche among younger audiences by transforming how they approach acne treatment. By adding vibrant colors and playful shapes, the brand made acne care both enjoyable and fashionable. Celebrity endorsements from figures like Justin Bieber, Hailey Bieber, and Florence Pugh have amplified the brand’s appeal, with star-shaped patches becoming a chic, on-the-go accessory rather than a begrudging beauty routine.
These dermatologist-approved, vegan, and cruelty-free pimple patches are accessible, designed to be non-irritating, and are now available for purchase across the U.S., U.K., and Canada at Starface’s website and popular retail outlets such as CVS, Target, and Walmart.
The launch also follows a broader trend in the beauty industry, where pimple patches have transitioned from concealment tools to fashion statements. Starface was at the forefront of this shift, offering colorful and inventive designs, like their Hello Kitty edition, turning what was once a skincare secret into an Instagram-able accessory.
With stars like Nicola Peltz Beckham and Rose from Blackpink endorsing these fashionable solutions to breakouts, PinkPantheress’ association only enhances the product’s appeal. The new Hydro-Star + Tea Tree stickers, priced at $12.99 for a pack of 32 Stars, serve not only as blemish-treaters but as part of a wider movement that embraces natural beauty and celebrates authenticity.