Olivia Rodrigo Named Vevo’s First LIFT Artist of 2021
Vevo, the world’s leading music video network, today announced that 2021’s break-through artist Olivia Rodrigo has been named their first LIFT artist of 2021, and has released a live performance of “deja vu,” shot on film.
evo’s LIFT program connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Billie Eilish, Doja Cat, Halsey, Khalid, Jorja Smith, YUNGBLUD, and more.
“We are so excited to launch our 2021 LIFT program with Olivia,” says JP Evangelista, SVP, Content, Programming and Marketing, Vevo, “We’ve been watching Olivia’s rise since the highly anticipated music video release of ‘drivers license’ and we couldn’t wait to collaborate and create content with her. Hard-working and dedicated to her craft, we couldn’t think of a more deserving artist to kick off this year’s program. The truly unique visuals we created for these songs on film showcase Olivia’s talent to her fans in ways they haven’t seen before.”
With the release of “deja vu” the follow-up to Olivia Rodrigo’s monumental, record-breaking original single, “drivers license,” the singer/songwriter made music industry history – becoming the first artist to debut her first two proper singles in the top five of the Billboard Hot 100. Complete with sparkling piano melodies, buzzing guitar synths, and Olivia’s soaring vocals, “deja vu” cements her status as the most promising young artist to emerge this year.
Written by Olivia last fall, the track underscores her songwriting prowess, unique narrative voice, and talent at illustrating complex emotional spaces that often go unexplored in pop music. Olivia Rodrigo’s incredible debut single, “drivers license” debuted at No. 1 on the Billboard Hot 100, holding the top spot for eight consecutive weeks and becoming the first song in 2021 to hit one billion total global streams and be RIAA Certified at Gold, Platinum, and double-Platinum.
“Vevo has supported my music videos since the beginning, so it was awesome to create custom visuals with their team, which capture the tone of my work in a powerful way,” says Olivia Rodrigo. “I’m also excited to be named a Vevo LIFT artist and join such a great roster of previous alumni,” she adds. Watch the performance above.
In other music news, check out our interview with Toronto producer and songstress Joyia!