Rising fashion label NiiHai recently unfolded the lookbook to its SS22 collection, one of its biggest to date inspired by shore and sunset. Loved by celebrities like Bella Hadid, Chi Virgo, and Bad Gyal, the emerging brand was welcomed with praise and support from creatives alike with the release of its shapewear collection which donned classic silhouettes and garments rooted in self-confidence.
The label was founded by British designer and entrepreneur Rosie Williams, who founded the brand in 2019 after finishing her degree in law and moving to London. As she shares, NiiHaii’s designs often come together in terms of multifunctional purpose and sensuality, whilst appealing to the women of the future. Williams also pulls inspiration from her peaceful way of living on the island of Mallorca as well as the hustle and often competitive spaces that London helms.
In May, NiiHai launched its Spring/Summer 2022 collection, featuring swimwear essentials, footwear, printed tees, and other colorful designs all in spring tide-ready hues and fabrics. The brand’s first drop campaign is lensed by visual artist Geray Mena and creative directed by Pablo Chamorro and Rosa Lindis. Rhinestone motifs are present in the latest collection, appearing in heels, earrings, and t-shirts. The Summer Dreams Baby Tee boasts an airplane sunset print while other offerings like the I Miss EU top feature beaded fringing and a one-shoulder design. The latter sees yellow rhinestone stars surrounding white text that reads: “I miss my ex.”
Other standout pieces from the SS22 drop include the khaki Overpacker Skirt, which features an oversized pocket on the right, and Summer Dreams long-sleeve t-shirt, which contains a horse print and black long-sleeve top underneath. Thus far, celebrities like fashion it-girl Chloe Cherry and Savannah Hudson have been spotted in NiiHai’s latest collection. The label has also teased some of its upcoming pieces, notably a white track top with branding printed across the chest.
Elsewhere, the label’s swimwear collection is comprised of a one-piece swimsuit, bikini thongs, swim shorts, rash vests, skirts, and a full bikini set. The BFF One-Piece Swimsuit dons a print that depicts two women forming a heart shape with the sunset in the background. Meanwhile, the Horse Girl Rash Vest and matching skirt feature horses printed and the NiiHai logo, whilst the latter contains a side slit on the left side. Other offerings from the brand are the highly-coveted metallic boots, which arrive in blue and pink color options. It’s a faux leather knee-high shoe with strap belting and buckles as well as NH detailing.
Peep NiiHai’s SS22 collection announcement below. The emerging brand’s latest drop is available for prices ranging from £22 to £85 on its official website.
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