Published: October 5, 2021

Last Updated: August 5, 2022

Meet PXNKPOWER Designer Kendra D

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Kendra D is a young fashion maven with style and taste. Since a child, she’s been very passionate about clothing and how it makes her feel sexy and empowering. Taking that passion and transforming it into something that everyone can enjoy, she started her boutique PXNKPOWER in 2018. The brand offers a wide variety of apparel for every woman, no matter size or shape, and stays up to date with the latest trends in fashion.

“Every piece reflects my own personal style because they are all sexy and wild, but seriously you’ll see me in every outfit the options are versatile but all very chic at the same time,” she shares. PXNKPOWER has everything from dresses and two-pieces to shirts and leggings that’ll bring out the femme fatale in anyone. The brand undoubtly was made for every “it girl” you can imagine and continues to leave an imprint!

We had the pleasure of chatting with Kendra D about her womenswear label PXNKPOWER, how clothing makes us feel confident, and much more. Read below!

Tell me a bit about yourself! How did you get into fashion and clothing, and what eventually led to you creating PXNKPOWER?

One thing you should know about Kendra is she’s very bossy, very passionate about everything she puts her mind to. She’s going to take over the room gracefully no matter who’s around, she’s that girl that the world tries to figure out but never fully can.

I love fashion, fashion and clothing have been a part of who I am. Since I was a child, I remember crying about these heels I wanted after my kindergarten graduation, and of course, I got them. When it comes to fashion I’ve always had a passion for it so it became my way of dressing up and expressing myself without saying a word. All of that ties into why I started Pxnkpower because I wanted girls to feel powerful in their clothes. I believe clothes should be treated as a luxury when you’re shopping. Don’t pick out a piece that won’t make you feel like that bitch! 

You put a big emphasis on a woman’s outfit and how it’s an opportunity to show the word their aura—when did you recognize the power that fashion and style have on people?

Well first off, thank you for that statement that makes me feel like I’m accomplishing my purpose in life. I recognized this at a young age but it came to fruition when I started hearing rumors or people’s opinions about me. I’m like wow people really think I’m stuck up or think I’m better than everyone by how my outside image looks. Your outfit is very very important because you simply never know who you’ll run into. My pieces will make sure whether you see your ex or admirer you’ll look the best every time.

PXNKPOWER caters to women of all shapes and sizes, how do want women to feel when they wear your clothes?

I want women to feel like “I’m that girl!” Real cocky and sexy when they put this outfit on, confidence is through the roof, all your worries go away because at this moment you’re about to have the best day ever because you look your best. No matter your shape, size, or ethnicity. 

What’s been your favorite thing about owning a womenswear label? Most rewarding? Most challenging?

My favorite thing about owning a womenswear label is being able to feel a part of the process of dressing up. When I see my customers post pictures of their face beat hair laid with a crazy Pxnkpower piece I get so excited so wow you look amazing! Just the thought of making other females feel pretty is the most rewarding for me.

For the challenging part, pretty much the whole process is challenging being a first-generation business owner but I would say when you have an exact image of how you want something to come out but the creative process takes you elsewhere & most times it leads to something more fun and out of the box with photoshoots. Every day I’m learning something new or working through a problem but I love it because it always leads me to a crazy creative solution. 

There are several boutiques out there—how do you separate yourself and create a unique identity through your brand?

With my boutique I like to create collections with crazy names, I don’t just buy inventory and release it I take my time with each item and make moments I also get one of one pieces like you can’t find anywhere. I don’t purchase a single thing I wouldn’t wear for myself and if I don’t feel confident while wearing the piece it won’t be released.

How do some of the clothing choices and options reflect your own personal style?

Every piece reflects my own personal style because they are all sexy and wild, but seriously you’ll see me in every outfit the options are versatile but all very chic at the same time. I’m such a girly girl and you witness that in all my items they all make you feel pretty and pink. 

In regards to the future, where do you want to achieve with PXNKPOWER these next few years?

Most people don’t know this about me but I can actually design clothes, I hope to transition into the fashion designing world making my own custom pieces and showcasing my own fashion shows that have always been a dream… soon it’ll be my reality.

If you enjoyed our interview with Kendra D, check out our chat with crochet designer Nish!