Musical polymath Matilda Cole shares her latest offering “Again” accompanied by the gorgeous Amy Becker-Burnett-directed visual effort. The three-minute cut was created in response to a relationship on the turn and being the great storytelling that she is, Cole turns an all too relatable feeling into an irresistible pop ballad.

“I wrote ‘Again’ about that all too familiar cycle of wanting someone so much that you let them hurt you again and again,” she shares about the record. “I thought the idea of not being loved at all was worse than being loved in the wrong way, so I tolerated behaviour that I really shouldn’t have.”

“Again” arrives months removed from her October release of “Halloween,” which to date, has amassed over 50K YouTube views. With this being her first song of the year, Matilda Cole continues her reign as one of the most exciting new artists to keep an eye on. Watch the video below.

In other music news, Yiigaa continues her enthralling triumph with the release of her new single “Edge.”