Madhappy has established itself a niche in the fashion industry for its brightly colored knitwear and accessories because of the company’s unwavering dedication to spreading positivity and educating the public about mental health. In preparation for Summer 2022, they have partnered with the legendary fashion house GUESS Originals to unveil a new denim collection.
The new denim collection, the first of more to come, consists of two matching pairs of jean jackets and trousers. One pair of denim is a medium blue and the other is a light blue stonewash; both are unisex. Both the denim jacket and the trousers have an oversized silhouette with faded details, a straight leg fit, a medium rise, a zip fly, and five pockets.
Black-and-white photographs with warm tones have been produced as part of a marketing push to further enhance the look of the collection. Veneda and Weston Carter, together with their daughter Bobbi, are shot by Liam MacRae while modeling pieces from the collection.
The pieces retail between $175 and $225 USD, and can be purchased via the Madhappy website for a limited time.