Lady London serves extravagance with the premiere of her much-anticipated music video for “What Is It Giving,” out today. The ear-catching tune debuted last week and features a catchy melody and London’s razor-sharp punchlines. It arrives with a visual to match and provides a fresh look at what to expect from the burgeoning artist.
The sophisticated visual presentation from the New Jersey-bred musician dramatizes the lyrical composition of the Kosine-produced single with regal reality infused in her own ladylike approach. With songs that flaunt aggression, Lady London ensures that her presence is felt regardless of the venue she’s performing at.
This new record continues Lady London’s meteoric rise, which has been fueled by a succession of hits, guest features, and acclaimed freestyles over the past few years. Her now critically-praised debut album, Lady Like: The Boss Tape, was released earlier this year and consists of thirteen of her most renowned freestyle snippets that are now complete songs.
“What Is It Giving” is primed to achieve the same popularity as a summer anthem due to its caption-worthy lyrics, powerful performance by London, and dazzling music video. View the video down below.