Kylie Jenner’s latest fashion endeavor, Khy, is set for its second launch on Nov. 15. This time, they’re collaborating with Entire Studios. Despite mixed reactions to its debut, including allegations of concept imitation by designer Betsy Johnson, the label’s new collection introduces a “puffer + utility” theme, diverging from its initial vegan leather offerings.
The collection was teased on Jenner’s Instagram. It features items like the Sculpted Puffer Jacket priced at $138 and a long-sleeved stone catsuit for $88. Furthermore, it includes a variety of puffer jackets, vests, and cargowear, all available in black, stone, and cobalt. Jenner, who is also the founder of Kylie Cosmetics and a mother, has been the face of the campaign, showcasing the catsuit in multiple posts.
Meanwhile, Entire Studios is known for their work with YEEZY. They contribute a distinct aesthetic to Jenner’s newly launched brand. This partnership indicates a shift towards blending high-fashion elements with everyday wear. The line is also designed to appeal to a broad market, offering a range of styles and colors.
Khy’s initial launch on Nov. 1 was a commercial success, surpassing $1 million in sales within its first hour. This success sets a high bar for the upcoming collection. Moreover, the new range is perfect for the upcoming winter season.
“I want people to know how completely involved I am in this. From original concept to designing, or co-designing if we’re working with other designers, from picking fabrics, colors, I’ve been in every fit meeting,” Jenner explained to Vogue about Khy earlier this month. I am the creative director of the brand and marketing. There’s not an Instagram post or video that hasn’t been personally edited by me; there hasn’t been an Instagram post that I haven’t posted myself.”