Kim Kardashian reemerges into the world of beauty and skincare with the debut collection of SKKN BY KIM. The brand’s lineup is comprised of nine items: cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, face cream, eye cream, oil drops, and night oil.
In the weeks leading up to the launch, Kim Kardashian took to Instagram to say, “I’m excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish. I’ve been so privileged to learn about skin and skin care over the years from the world’s top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I’ve accumulated along the way.”
In comparison to other skincare lines, the label is considerably more expensive than previous celebrity skincare and beauty brands that we’ve seen in the past—which doesn’t always equate to the products being better for your skin. However, each product is refillable with the replacement pods seeing a 15% reduction in cost. Furthermore, the brand’s packaging takes on a minimalist, neutral design that further plays into Kim Kardashian’s aim to make skincare products that nourish all skin types and tones.
She continues, stating, “You will experience refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity. I created this line so that everyone can feel confident in their skin, and I can’t wait to finally be able to share it with you!”
Retailing at $43 to $95 USD—or $575 USD for the brand’s complete collection, SKKN BY KIM’s inaugural release will be available to purchase via the label’s website on June 21st at 12 PM ET.
Elsewhere in beauty, Sabrina Carpenter announces her first-ever perfume “Sweet Tooth” in partnership with Scent Beauty.
