KAWS teams up with Reese’s Puffs for his first-ever cereal collaboration. The new partnership features two limited-edition box designs, along with an augmented reality game featuring his signature COMPANION figure that we all know and love.
One of the boxes comes in Reese’s iconic orange hue, with COMPANION pictured jumping into a bowl of cereal. Each box comes with a QR code that leads fans to the AR game. This iteration goes for $3.99 USD per box while the second edition—a blue limited box to highlight the nighttime mode found in the AR experience—is slated to drop online for $49.99 come November 17th.
Previously, Reese’s teamed up with several musicians and public figures in music, notably names like Tinashe and Travis Scott who also got his own custom box. Keeping up with the culture, it seems that they are ready to breach the art and design space with a limited drop. Priced at $4 USD per box, the KAWSPUFFS are available statewide now, and later this month, the limited blue box will be available for $50 USD.
Elsewhere in food, Coffee-Mate and Rice Krispies collab for a new coffee creamer flavor!