Joyner Lucas has announced today’s premiere of a landmark new collaboration with ATL-based superstar Lil Baby.
Lucas’s first new music since last October’s acclaimed EVOLUTION, “Ramen & OJ” is a fully independent production, created with the groundbreaking artists platform, Tully, and then released via Twenty Nine Music Group with DIY distribution. Co-founded by Lucas and manager/technology entrepreneur Dhruv Joshi, the Tully Platform empowers Artists and Artist Management teams to control their workflows while managing work product and studio assets in one place.
By reducing his overheads, Joyner Lucas was able to put all his focus and the power of his team behind the track’s creation to create a truly one-of-a-kind collaboration. With “Ramen & OJ,” Lucas hopes to inspire other independent artists to do it their own way going forward.
“I wanted to have all the power of a label and artist management company in my hands wherever I was and whatever I was doing because my focus needs to be on creating,” Joyner Lucas says. “With Tully, I can see what everyone on my team and on a project is doing and that gives me the confidence to stay on track with what I’ve got to do because I need to know that they’ve got my back.”
Elsewhere in music news, Mereba unveils her single “Rider.”