Arriving on the heels of the critically-acclaimed 3 Nights In Amsterdam mixtape, JessB graces our eyes with a new video for the standout cut “Bullseye.” The track opens with plucked notes laid over a sped-up Afro-Trap-style rhythm in an instantly memorable hook. “Do your dance, if you know you something”, is the invitational line from JessB between fast-paced and fiery verses.
“Bullseye” is directed by duo Connie Cash, who match the song with unbridled energy and mystique throughout the visual. We see JessB sprinting at pace through a sparse forest, tall spindly trees surrounding her. Strong and stoic, she suggests she’s running with intent to find someone or something, to which one can only view the cinematically impressive video to find out.
On the making of the video, JessB shares: “This music video was conceptualized by myself and Connie Cash, who are a directing duo comprised of two of my good friends Shaquille Wasasala, aka Half Queen (my DJ) and Paloma Schneideman. It was a huge team effort to pull the shoot day together with a small budget, and we think we did a great job of creating a high energy music video to match the song, but with an unusual or unexpected angle compared to what might have been expected.”
In other music news, Los Angeles crooner Blxst teased the deluxe edition of his No Love Lost EP.