Among the number of celebrity influencers to launch beauty brands that go beyond their names, Jess Hunt’s REFY Beauty is one of the most raved-about makeup labels. On a mission to redefine beauty, whether it be encouraging confidence in those who use the products or celebrating natural beauty, REFY’s lineup is comprised of a brow sculpt, gloss highlighter, bronzer, blush, sponge, brow pencil, and more.

“My personal inspirations of beauty, fashion, and photography informed the REFY aesthetic and I am so proud of the brand, the products we have developed, the growing community, and our mission,” she says in regard to the label. “I am so excited for what is to come; to continue to grow and learn from you all. I can’t wait to continue the REFY journey with you.”

The products are grouped among the face, brows, and lips with each respective feature having a simple two to three step routine for a user-friendly experience. REFY’s Brow Sculpt allows you to define and set hairs in place until washed out, infused with wax for soft and easy application. Meanwhile, the cream-based Brow Pomade dons three colors that span light, medium, and dark shades to give the eyebrow depth. Similarly, the Brow Pencil has three shades a bit darker than its former that allow you to create defined brow hair strokes

As Jess’ everyday makeup routine follows, she then uses REFY’s velvet and buildable Bronzer, which comes in three tonal hues: “Sand,” “Tan,” and “Onyx.” The label recommends applying a small amount of its highly pigmented Cream Blush above to create a subtle glow or a radiant cheek tint. The blush comes in three color options ranging from pink to peach: “Rose,” “Malaya,” as well as “Citrine.” REFY’s Gloss Highlighter can later be used on top of makeup—typically on the cheekbones, eyelids, or wherever is desirable—for a glass-like glow. Available to purchase as a collection, you can achieve the influencer’s signature look with these three easy-to-apply products.

Among one of the brand’s bestsellers, the Lip Scult comes in a whopping six shades: “Taupe,” “Fawn,” “Sepia,” “Blush,” “Dusk,” and “Rosewood.” Serving ass a dual-ended lip liner and setter, the latter creates a smooth matte finish that aids in maintaining your lip color for longer. Of the six color options, three come with brown undertones while the other three similarly boast pink undertones. The Lip Sculpt can be followed by the brand’s high-shine Lip Gloss, which is a clear, lightweight formula that will leave your lips with a glass-like finish. Ingredients like hyaluronic acid and shea butter provide hydration benefits, giving this lip gloss similar properties to that of a balm.

Beauty tools such as the double-sided Duo Brush, designed for the perfect application for both REFY Beauty’s Cream Bronzer and Cream Blush, round the label’s lineup out. Elsewhere, the Beauty Sponge aids in achieving a perfectly blended finish, whilst the REFY Tweezers can be used to groom your brows. Retailing from $12 to $32, shop the products via the brand’s website and watch Jess’ everyday makeup routine below.

Elsewhere in beauty, Hailey Bieber enters the world of beauty with Rhode Skin.