Singer, actress, and worldwide superstar Jennifer Lopez has now launched J.Lo Body as a new subcategory to her cosmetics business. Lopez Affleck announced the news on July 24, the day of her 53rd birthday, by posting a picture of herself posing bare.

The Targeted Booty Balm, her first offering from the J.Lo Body line, claims to “visibly firm skin” and “fade the appearance of stretch marks.” Furthermore, the product is a high-performance, scientifically proven composition that was inspired by the most famous booty. It noticeably tightens and moisturizes skin while reducing the visibility of stretch marks to give the illusion of a smoother, more refined booty.

JLo’s sophisticated booty balm, boosted with potent active ingredients including energizing squalane, hyaluronic acid, and potent pink pepperslim, which produce effects you can see and feel, such as a decrease in the appearance of stretch marks and an immediate increase in hydration*. Show off skin that looks firmer, smoother, and more moisturized, as well as a more confident you.

Simply apply a liberal quantity to the booty, thighs, waist, and any other region you want to see firming results on. Use every day and massage in circular movements into the skin until thoroughly absorbed. The key components of the recipe include guarana seed extract, a natural body stimulant with high amounts of caffeine that helps revive the appearance of fatigued skin and noticeably lowers puffiness for a smoother appearance. Additionally, shea butter, avocado seed extract, and bentonite clay work together to provide the impression of smoother, firmer, and healthier-looking skin.

Retailing at $65 USD (or $55.25 when you subscribe and save), head over to the JLo Beauty website to purchase the Firm + Flaunt Targeted Booty Balm.

Elsewhere in beauty, Selena Gomez drops her morning routine and the products that she uses on TikTok.