In support of Beats by Dre’s new campaign, Lil Baby has unveiled a new track and accompanying video for “Dark Mode” starring Memphis Grizzlies basketball player Ja Morant.
In the press release, Lil Baby shared, “Ja has been one of my favorite players to watch. We’ve been locked in. This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”
The 90-second cut sees the Atlanta rap phenomenon rapping about hard work and dedication. The black and white video nods to the duo’s friendship with Baby showing off his lyrical prowess as Morant can be seen dribbling the ball and shooting hoops. “Dark Mode” also serves as the latest in a string of singles that the rapper has unloaded these past several months. Back in April, he released two surefire tracks “Right On” and “In A Minute.”
“Twelve to twelve, I’m tryna bust a clock, the Ja Morant flow / I get in that zone, I get to callin’ it the dark mode,” he raps. The song is filled with a plethora of basketball references, with Baby making nods to notable players such as Kyrie Irving, Trae Young, Draymond Green, and LeBron James. Throughout the track, he also talks about bearing the fruits of his labor and working hard to provide for his family. “Thirteen years plus, been running it up, I’m starting to feel like James, man / First round draft pick, Rookie of the Year, you know I bet to come in.”
Work in the dark, shine in the light.
— Beats by Dre (@beatsbydre) May 7, 2022
Beats presents “Dark Mode” by @lilbaby4PF w/ @JaMorant. #WelcomeToTheDark pic.twitter.com/9nWeOOgmtd