IV4 Unveils “Work 2 Hard” Visual Effort
Today, Los Angeles-based songstress IV4 releases the ultimate hustler’s anthem “Work 2 Hard” via The Wasted Youth/Warner Records. With a focus on money, power, and respect, the track is a versatile shift in direction for the rising artist. “Work 2 Hard” is accompanied by a cinematic music video and serves as the artist’s second release.
“Work 2 Hard” directed by Austin McCracken, who notably worked on Nicki Minaj and NBA YoungBoy’s recent ballad “What That Speed Bout.” Clocking in at just over two minutes, IV4 steals the show as an enchanting witch riding on her broomstick through a fiery city.
In late-September, she dropped her Warner Records debut “Swimming” featuring Trippie Redd. From the looks of it, IV is poised to be the next R&B star on their roster, amassing millions of streams across all DSPs. Watch “Work 2 Hard” below.