In celebration of Nike Air Max Day 2022 on March 26th, community-driven Australian retailer Incu partners up with Nike to donate gently used or new sneakers to non-profit organization Shoes for Planet Earth. The pair’s Give Fresh Air initiative, which also marks the first activation of the global celebration in Australia, unifies the sneaker community around a shared passion to ignite change.
All sneakers will be donated to provide recycled shoes to those in need. Furthermore, for every pair of shoes donated on Air Max weekend, Incu will donate $5 to Thread Together to support flood relief efforts in Northern NSW. Meanwhile, they’ve also teamed up with urban beekeeping collective Honey Fingers and Sydney-based DJ Ayebatonye to see how they are Giving Fresh Air to their communities.
For more information, visit Incu’s website and check out their announcement below.