Published: June 27, 2022

Last Updated: November 29, 2023

IDMAN Unloads Her New Video “Look At What I’m Doing To You”

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Coming off the heels of March’s “Good Life,” singer-songwriter IDMAN strikes again with her latest offering, aptly titled “Look At What I’m Doing To You.” Joined by accompanying visuals, the Sabaah Folayan-directed cut attempts to capture a slice of the current cultural climate with nods to fashion label Pyer Moss.

The record thematically explores the evolution of heartbreak and redemption whilst also touching on both IDMAN’s heritage and providing commentary on the state of cultural appropriation. Furthermore, it gives fans alike a taste of what they can expect from her forthcoming EP Risk, slated to release later this year. Through each song, the rising music starlet continues to carve out her own lane and subsequently pave a way for other artists.

“‘Look At What I’m Doing To You’ was the first song I ever recorded. This was the song that got me through so many doors and opened a lot up for me in my career. It speaks to an exclusive experience for those who know what I’m saying and have felt what I’m saying. If culture were a person, what would she say,” the musician shares in regard to the song. “Look at what we’ve done to you, we are everything you do. Every part of everything you think is yours is us. In its conceptualization and at the very base of every atom, we are you, and you wish.”

Watch the visuals for “Look At What I’m Doing To You” below.

Elsewhere in music news, GASHI has announced his third studio album with his new song “Gasoline.”