Born in Paris, Human With Attitude is a streetwear brand that strongly immerses itself in all forms of art and urban culture from around the world. Its aesthetic is largely broad-ranging and eclectic, encompassing everything from tees and sweats to knitwear and outerwear, which comes in the form of limited and exclusive releases that rarely return again.
Founded in 2017, HWA was created for “all humans who stand out for their personality, before the garment itself.” Being a brand that puts the wear first, each piece was designed to highlight the individuality of those who wear it. The capsules have improved significantly over the years, both in terms of fabric and construction. While many of the earlier garments align themselves with streetwear subcultures in order to gain cultural cachet, the clothing label has shifted towards unique, luxury-meets-streetwear collections that remarkably stand out amongst countless other emerging brands.
For their first collection of 2022, dubbed the Iconic Drop, HWA unveiled a slew of new puffer jackets, sure to keep wearers comfy during the long winter months. The monogram puffer jackets arrive in Black, Lavender, and Sand, featuring branding throughout the outer design. The collection also includes their Iconic Denim Pants which arrive with an embossed leather label on the back while maintaining the trademark logo splashed across the back pockets and front watch pockets. To round the capsule out, fans can find a Club Hat with HWA’s 3D embroidered logo on the front.
As the fashion label’s five-year anniversary approaches, Human With Attitude continues to tease and roll out incredibly-designed limited drops. With most of its past designs being logo-heavy staples to complement each season, hopefully the brand expands with more playful graphics and varied “HWA” branding. The ambition, as the European-based label states, is to be globally recognized and worn around the world. Shop the latest arrivals on their website.
Elsewhere in fashion, emerging fashion label SINR marries traditional influences with contemporary design.