Hope Tala Unloads Visuals For “Is It Enough”

London-based musician Hope Tala unveils the music video to her latest offering “Is It Enough.” Directed by Dustin Tan, the song speaks to the current political environments of her hometown and the United States.

In regards to the release, Hope Tala shares, “This song has been a long time coming. I’ve always wanted to write a song about the things I care about, but it took a long time to work out how I could do that in a way that felt true to me, my storytelling style, and my artistry.” She adds, “I didn’t want it to feel forced or preachy, or just about one specific topic; this song was inspired by so many different things and events. Police brutality in my home city of London and in the US, laws that restrict the rights of women and the LGBTQ+ community, thinking about my ancestors in chains—all of those things and more played a part in the making of ‘Is It Enough.’”

“Is It Enough” marks the singer-songwriter’s second official release of the year, serving as a follow-up to her February single and music video “Party Sickness.” The Al Shux-produced track seemingly sets the tone for more new music to come. Tala is slated to perform at a number of festivals later this year, including Way Out West Festival, Lowlands Festival, Life Is Beautiful Festival, and Corona Capital Festiva among others.

Hope expands, “There’s a lot going on in the world, and I’ve felt compelled to explore some of it in my writing. Ultimately, I’m interrogating my own optimism—the strength of my belief in humanity and the power of love—in the face of all this horror.”

Watch the video for Hope Tala’s “Is It Enough” below.