The beauty industry is no stranger to delicious trends.
From the glazed donut complexion to latte-inspired eyelids and cherry-kissed lips, food-themed makeup is perennially on the menu. But this summer, strawberry makeup has taken the main stage, winning over beauty enthusiasts from around the globe. At the forefront? Hailey Bieber, whose TikTok tutorial introduced us to what we now know as the “strawberry girl” makeup.
Echoing the rich tones of the beloved summer fruit, this trend is all about dewy skin, flushed cheeks, strawberry hues, and the signature touch—faux freckles to mimic the fruit’s seeds. It’s less about coverage and more about celebrating a fresh, sun-kissed look, making it the perfect companion for those sweltering summer days.
Setting The Base
Like the foundation of any iconic structure, the strawberry makeup trend begins with prepping the skin. Hailey starts off with Rhode’s Glazing Milk ($29) and Peptide Glazing Fluid ($29) for that radiant, hydrated finish. The canvas continues to evolve with a light bronzing step where Hailey tactically employs Tom Ford’s Shade and Illuminate Cream Contour Duo ($90) to define the contours gracefully, complemented by a tender touch of soft concealer that ensures the makeup remains fresh, light, and natural.
The Strawberry Flush
Strawberry girl makeup wouldn’t be complete without a berry-centric blush application. Bieber’s method sees a blending of light and dark pink hues across the cheeks, creating that freshly bitten-by-summer look. She isn’t alone; MAC’s senior artist, Michelle Clark, echoes the sentiment, highlighting the blend of strawberry tones to achieve that flush using a well-blended combination of products such as NARS Orgasm Blush ($32), which presents a perfect play of pink tones with a subtle golden shimmer, infusing life and a soft glow into the look.
This step brings warmth, elevating the look to a sun-drenched afternoon in a strawberry field.
While the blush is the star, the supporting cast includes peachy highlighters, soft brown eyeliners, and a swipe or two of mascara. These subtle additions ensure the focus remains on the cheeks while harmoniously complementing the entire look.
And then, of course, the faux freckles—a nod to the strawberry’s seeds, bring a playful, youthful touch. Rudi Berry, a content creator, suggests stamping them out around the nose and cheeks for a natural appearance using a tool like the Lottie London Freckle Tint for an effortless application.
In homage to the strawberry’s juicy allure, lips in this trend are plump and vibrant. Hailey lines her lips with a gentle, nurturing liner; she recommends something along the lines of Make Up For Ever’s Artist Color Pencil in Anywhere Caffeine ($22). Post-lining, she dabs her lips with the same blush tones used on the cheeks before sealing the look with Rhode’s Strawberry Glaze Peptide Lip Treatment ($19), offering a visually pleasing and nourished finish to the lips. It’s a testament to the trend’s adaptability; those less inclined towards gloss can opt for a berry-tinted balm or a similar hydrating product for a subtler finish.
Strawberry Makeup: Beyond The Look
The strawberry girl makeup isn’t just a fleeting trend; it’s a celebration. It’s about embracing natural beauty, paying homage to summer’s warmth, and feeling fresh. With a focus on creamy, blendable products, the trend is as practical as it is stylish. It’s no wonder it has captured the imagination—and faces—of so many.
As we bask in the glow of summer’s end, one thing is clear: strawberries have left an indelible mark not just on our plates, but our makeup palettes too. Whether you’re a seasoned makeup pro or just dipping your toes, now’s the perfect time to taste this sweet trend.