Published: January 4, 2022

Last Updated: August 5, 2022

Gucci Beauty Unveils New Primer Sérum De Beauté Fluide Matifiant

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Gucci Beauty has expanded its ever-growing lineup with its first mattifying primer Sérum De Beauté Fluide Matifiant. A celebration of identity, it is crafted to harness, reveal, and perfect the distinctive qualities of the individual.

“Gliding easily onto the skin, the primer blends seamlessly with foundation for a natural and long-wearing makeup finish, but can also be used alone to even out and blur imperfections on the skin,” Gucci Beauty shares via Instagram.

With a universal formula developed for all skin types, this translucent serum provides a natural finish for an even tone and plumping effect. The highly sensorial gel formula is infused with moambe Jaune tree extract, salicylic acid, and squalane, which protect the skin and helping to replenish the natural moisture barrier. The primer also contains hyaluronic acid and glycerin, as well as rose centifolia distillate to help soothe the complexion and provide antioxidants to the product.

The Sérum De Beauté Fluide Matifiant is now available via Gucci’s website for $57 USD.

In other beauty news, Muihood celebrates Chinese heritage with its latest cleansing balm.