Published: June 17, 2022

Last Updated: August 4, 2022

GOI’s “Lust Hell” Collection Is Hotter Than Hell

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GOI, the brainchild of supermodel and designer Jessica Goicoechea, is a brand that aims to empower those who wear it no matter what shape or size. By breaking taboos and rules regarding fashion, GOI creates garments that embrace sensuality and sexiness above all.

Earlier this year, the label returned with “Lust Hell,” its first made-to-order apparel drop that serves as a successor to its first cosmetics release in February. The latest collection features sleek vegan leather, wild cutouts, and back-in-business tailored styles. “This collection isn’t meant for everybody, these aren’t core styles that can be carried over in the seasons. These are more fashion items that have a seasonality to them and are also produced in a more limited nature,” the brand shares via its Instagram. “Most of the items are handmade, like the Kill corset that has been hand-tailored by our seamstress.”

Arriving in two color options: black and red, the release contains a number of designs that accentuate the waist and hips, and encourage “side effects” of an ego boost when wearing, just like we do with clothing. Designs include a faux leather “dynamite” jacket with matching trousers, bodysuits, dresses with extreme cutouts, mini skirts, and a handful of other standout pieces. The Heart Set dons a fitted mini skirt made from lush velvet with an asymmetrical pattern and a slit opening at the side, paired with a heart-shaped top that ties around the body.

The Hero Bodysuit, made from elastic mesh, boasts see-through but double-sided fabric and ruffle details accompanied by a pair of matching gloves. Complete the look with the label’s leather Hell Trousers, which have lace detail at the sides, and buttons for closure at the front. Other pieces include the Good Girl skirt and top, the latter featuring a corset-style front lace closing to adapt to each body. Similarly, the Poison Dress contains cutouts on the sides and front in addition to its halter neck tie at the back.

Among the many exclusive items in the capsule, GOI’s Kill Corset is one of the brand’s finest pieces. Arriving at the steep price tag of $526 UD, the garment is handmade in its atelier in Barcelona with rigid fabric supported by an inner underwire to enhance the waist and hips. Furthermore, the back has a lace fastening, making this style not only shoulderless but a breath-taking piece to have in your closet.

Retailing from $40 to $526 USD, shop the label’s “Lust Hell” capsule via the GOI website.

Elsewhere in fashion, SKIMS expands its sleepwear lineup with the launch of its Romance collection.