Edmonton musician FRVRFRIDAY made one of the cities biggest melodic anthems, “100 Rounds.” Now, with his imprint growing massively and a Lil Baby collaboration later, he’s poised to leave his mark on Canadian music culture.
FRVRFRIDAY has been making noise for quite some time, formally introducing himself to the world through 2017’s More Than You Know and Offline. The following year, he dropped WHOISFRIDAY, which garnered a lot of attention for songs like “Channel Red,” “Jupiter Rain,” and “Floral” to name a few. He pulls from several R&B and Hip-Hop influences, fusing them into relatable yet repeatable songs that resonate with his audience.
2020 was undoubtedly one of the artist’s biggest years thus far, taking him from neighborhood hero to regional superstar. “100 Rounds,” his first song coming off of a hiatus, made major waves upon its release and became a staple of car stereo systems and parties around the way. The record has amassed just under 13 million Spotify streams and a bit over 700K YouTube views to date. He followed suit with the release of “Nana”—later sampled in Pop Smoke’s “For The Night—which continues to propel into popularity despite being released two years ago.
Arguably his strongest record to date, FRVRFRIDAY tapped on Lil Baby for his braggadocious hit record “Window Shopping.” Produced by frequent collaborator Paperboy Play, the song is amongst his first in a new partnership with Universal Music Group in venture with Varick Street. The two artists grace a slower-paced beat with lyrics about how they treat their women and much more. Coming off the heels of a majorly successful year, 2021 keeps the momentum going with songs like “Time For You,” “Okay” featuring acclaimed singer-songwriter Vory, and most recently “Time & It’s Order.”
Hopefully, we get a full-length project from the artist soon as he churns out banger after banger. If the previous years taught us anything about FRVR, it’s that he’s capable of creating hits regardless of genre or a major name behind it. Stream FRVRFRIDAY’s music catalog below.