Fiorucci Momento AW22 Collection

Fiorucci Calls Back To Its Italian Beginnings In “Momento” AW22 Collectioon

Incorporating a strong gesture from an Italian point of dress, the Fiorucci Autumn/Winter 2022 collection draws inspiration and allusions from the label’s modest beginning. The collection is brought to life in a stylized campaign shot by Josie Hall, reflecting the exuberant energy that underlies the label’s DNA. Together with Bastien De Bels, rock queen Ella Richards tackles the womenswear collection to conjure a certain kind of carefree glamor.

Prints on minidresses, two-piece sets, and bowling shirts use a collage of stickers similar to those sold by Elio Fiorucci in the 1970s at his New York City boutique. The originals of which will soon be on display as part of Fiorucci‘s pop-up archival show in Shoreditch. Meanwhile, the satin bowling shirt has unique laser gun illustrations that capture the spirit of the era’s space race fascinations.

Despite the evident Italian influence, there is also a rumble of Americana throughout, a style that was becoming popular in Italy about the time Elio Fiorucci was coming of age. It can be seen in the looser, more mature take on the overall silhouette and the wide-leg cotton pants popularized by teen idols in recent seasons. The color scheme is unmistakably vintage, from the arrival of mohair sweaters to the rise of screen-printed jeans. 

The presentation of the Autumn/Winter 2022 collection corresponds with more growth in London, the current epicenter of the Fiorucci brand. There will be not one, but two temporary Fiorucci boutiques debuting in East London this September. A fantastical shop on Redchurch Street will be devoted to the instantly recognizable Fiorucci Angels, while a second shop on Shoreditch High Street will adopt an exhibition-like setting to showcase key items from the brand’s archive, such as a pair of jeans hand-painted by Keith Haring, a jacket custom-made for Madonna, and original graphic artwork by Terry Jones.

Both locations, created by renowned architect Farshid Moussavi, debuted on September 1. Visit the brand’s website or in-store locations to shop the “Momento” collection.

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