Fenty Beauty Pro Filt'r Soft Matte Foundation Review

Review: Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation

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Fenty Beauty Pro Filt'r Soft Matte Foundation Review

Six years since its launch, Fenty Beauty’s Pro Filt’r Softe Matte Longwear Foundation ($40) continues to be a cornerstone in the cosmetics industry. In 2017, Rihanna expanded the groundbreaking collection to include a formula that addressed more than just a diverse palette of skin tones but varied skin types as well. Initially, the product lineup impressed with a matte finish available in a remarkable range of 50 shades, marking a step beyond mere color inclusivity.

While the inaugural matte variant received praise for its enduring quality and high coverage, it sparked a desire among users for increased hydration and a fresher finish. Responding to this, Rihanna expressed her commitment to expanding the Pro Filt’r line beyond matching different skin tones, emphasizing, “I wanted to take Pro Filt’r beyond skin tone to serve all skin types,” thereby upholding her vision of inclusivity.

By introducing ingredients such as grape seed oil and sodium hyaluronate, the reformulated Pro Filt’r Soft Matte Longwear Foundation presented a solution for individuals with drier skin types. This hydrating concoction has not only maintained its presence but has also become a favored product for people seeking moisture-rich and buildable coverage.

In light of its sustained triumph and pivotal role in steering conversations about beauty inclusivity, it’s pertinent to revisit and appreciate the enduring influence of this product in the ever-dynamic landscape of the beauty industry.

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
  • Available in 50 shades
  • Shine-free
  • Diffuses the look of pores
  • May be difficult to color match
View at Fenty Beauty

Ingredients: The Science Behind Hydration

In an industry where the emphasis has predominantly been on matte finishes — frequently sidelining skin health — Fenty Beauty took a divergent path. With the introduction of Pro Filt’r Longwear Foundation, the brand championed hydration, curating a formula enriched with grapeseed oil and sodium hyaluronate, both hailed for their moisture-enhancing qualities.

The grapeseed oil element, laden with fatty acids, facilitates a twofold advantage: it nurtures the skin with essential moisture while forming a protective barrier to avert water loss. Paired with sodium hyaluronate, a hyaluronic acid offshoot, the foundation encourages heightened skin moisture, mitigating the visibility of fine lines and wrinkles. This conscious ingredient selection transcends mere marketing allure; it symbolizes a dedicated endeavor to cater to skin’s demands, assuring a picture-perfect outcome.

Versatility Across Skin Types

The Pro Filt’r Longwear Foundation distinguishes itself through its compatibility with a broad array of skin types. While many foundations are crafted with a particular skin type in mind — be it oily, dry, or combination — this innovative product strikes a harmonious balance. It avoids excessive moisture that could render skin oily and evades the pitfall of drying out the skin. By supplying just the optimal level of hydration, it stands as a versatile ally for a multitude of users.

Moreover, the non-comedogenic nature of this foundation marks a thoughtful addition to its feature set, a detail that might be undervalued but is crucial for individuals with sensitive or acne-susceptible skin. Crafted to steer clear of pore-clogging, it minimizes the risk of post-use breakouts, fostering healthier skin in the long run. This thoughtful formulation corroborates the brand’s commitment to inclusivity, not just in hues but in catering to varying skin conditions as well.

Color Range and Undertones: A Commitment to Inclusivity

A pivotal arena where Fenty Beauty has carved a significant imprint is its unwavering dedication to inclusivity, a virtue vividly mirrored in the Pro Filt’r Soft Matte Longwear Foundation. The range embodies a broad spectrum of shades coupled with a deep understanding of undertones, forging a pathway to cater to a kaleidoscope of skin tones with finesse.

The meticulous attention to undertones stands central to the formulation, recognizing the critical role they play in personalizing foundations that bear cool, neutral, or warm undertones. Missteps in selecting the appropriate undertone can steer towards an unflattering, unnatural finish. However, Fenty Beauty alleviates this dilemma, offering a detailed color chart that guides customers in discerning their impeccable match, hence echoing a devotion to delivering a tailored and nuanced beauty journey.

The User Experience: Packaging and Application

Extending beyond the sheer brilliance of the formula, the user experience encapsulates the thoughtfully designed packaging and the smooth application process, mapping out an effortless and efficient user journey. Nestled in a sleek yet practical soft-matte tube outfitted with a pump dispenser, it empowers users to meter out the desired amount seamlessly, thus curbing wastage and promoting judicious use.

Moreover, the gripping ease it affords during application pairs harmoniously with its pleasing aesthetic, signaling a marriage of form and function. Its versatility shines through in the application ease, offering a harmonious blend whether applied with a brush, a sponge, or even fingertips, transcending the necessity for professional prowess. This characteristic speaks volumes, bearing testimony to a formulation crafted to endow users with a smooth, even, and radiant finish, resonating with the beauty aspirations of a diverse clientele.


This is the ultimate foundation that will give you that cloud skin! @Fenty Beauty Pro Filt’r shade 295 🤍☁️ #FentybeautyPartner #fentybeauty #profiltrfoundation #cloudskin #cloudskinmakeup #cloudskintrend #foundation

♬ original sound – FRO💋

Leveraging Star Power: Rihanna’s Role

Rihanna is more than a celebrity endorser for Fenty Beauty — she’s the heartbeat behind every creation. When the Pro Filt’r Soft Matte Longwear Foundation first hit the shelves, everyone knew this was a masterpiece, not just a celebrity endorsement. She took her fans on a journey, chronicling each step of the product’s development on social media — not just to build anticipation, but to invite them into her world of innovation.

But RiRi’s connection with her fanbase doesn’t end there. She goes deeper than most celebrities, sharing how-to videos and revealing the foundation’s features in heartfelt interviews. It’s a masterclass in connection, a step beyond the typical celebrity endorsement.

And the Pro Filt’r Soft Matte Longwear Foundation is more than just makeup — it’s a Rihanna-backed revolution of inclusive beauty. With this foundation, she gave a shout-out to every skin tone, encouraging everyone to find their perfect match. It wasn’t just a product launch; it was Rihanna inviting the world to celebrate self-expression and the beauty in everyone.

Shifting the Industry Paradigm: From Niche to Norm

When Fenty Beauty introduced the Pro Filt’r Soft Matte Longwear Foundation in 2017, it didn’t just launch a product; it launched a new standard. It’s been six years, and the foundation is not just a consumer product but a hallmark in the beauty industry. By centering hydration and skin health while also offering an impressive range of shades, Fenty set a precedent that forced other brands to reconsider their limited offerings.

Many brands have since expanded their shade ranges and started focusing on hydration and skin health, but the Fenty foundation remains a gold standard. It wasn’t just a foundation—it was a statement. A statement that beauty can be inclusive, hydrating, and health-conscious without compromising on quality.

Final Verdict: Is It Worth Buying?

Since its 2017 debut, Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation reshaped beauty standards. This isn’t just about its expansive shade range, but the deeper message of broad representation and top-tier ingredients. The foundation, with its luxurious yet practical formula, has made it an enduring favorite, setting a bar that challenged brands everywhere.

The brand’s commitment to cruelty-free products and ethical sourcing makes it a modern icon. With growing concerns about ethical production, Fenty Beauty remains a beacon, hinting at a future where beauty doesn’t come at a moral cost.