Exa Beauty, the brainchild of beauty retailer Credo Beauty, is committed to being the first clean complexion brand to provide every person with a perfect shade match. Upon launch, the beauty brand made headlines for debuting with a whopping 43 shades of foundation, which was lauded as a major step forward for clean beauty. The label name Exa pulls inspiration from the decimal unit prefix 10¹⁸, further cementing it as a future-forward brand with inclusivity at the top of its ethos.

The brand’s High Fidelity Foundation is remarkably buildable with a semi-satin finish that lasts long. Infused with soothing maqui berry, protective microalgae actives, and hydrating hyaluronic acid, you can wear this formula as sheer or heavy as you want with a simple application. Exa Beauty recommends prepping your skin with their Jump Start Smoothing Primer, although any primer should work just fine, especially if you have oily or dry skin. The foundation comes in a wide array of neutral hues: medium deep with red undertones “Rielly 240,” medium with golden undertones “Mac 280,” deep dark with neutral undertones “Julie 130,” and light with red undertones “Dana 430” among a plethora of others.

Meanwhile, the High Fidelity Balancing Color Corrector comes in six tones: “Red-Orange,” “Deep Peach,” “Peach,” “Pink,” “Green,” and “Yellow.” The easy-to-blend tints help achieve an even finish without overloading your skin. Ingredients like kaolin clay help prevent cracks or creases due to its oil absorbing properties, whilst licorice roots boost brightness. The red-orange corrector can be used to balance while deep peach can be used to conceal. Other colors like yellow help brighten while green, on the other hand, is used to neutralize. Each hue, as highlighted by the brand, is made for light to deep dark tones.

Finish your look with Exa Beauty’s blendable, buildable, multi-use gel pigment for eyes, face, and body. The Sparklers, enhance with brightening extracts for a dazzling, shimmering finish come in four shades including “Roller Rink,” “Slumber Party,” “Dream Phone,” and “Dear Diary.” Elsewhere, The Foils enhance with brightening extracts for a vivid, metallic finish. These can be worn as a shadow or highlighter, or customized for a multi-dimensional look. It also comes in four shades: “BFF,” “Hopscotch,” “Jump Rope,” and “Recess.”

For clean beauty lovers and makeup enthusiasts, Exa Beauty stays true to its safe, non-toxic makeup sentiments. Every product is vegan and cruelty-free with packing made from 100% post-consumer waste. Retailing between $22 and $38 USD, you can shop the full line via brand’s website.

Elsewhere in beauty, Smood Beauty aims to inspire confidence through clean, inclusive skincare.