ETRO Etropia

Etro Explores Reality and Utopia In “Etropia” Campaign

ETRO introduces the “Etropia” portrait series, which explores the relationship between identity and fantasy. With Marco De Vincenzo at the helm of creative affairs, this marks the beginning of a new era for the rising label.

In “Etropia,” the relationship between the flesh and pigment is emphasized without the use of clothing, playing a crucial part in the protagonist’s quest for self-discovery. This ongoing effort has so far yielded a series of candid pictures of models, whose figures are painted in various psychedelic hues and stand out against a white backdrop.

Through the project’s moniker, which alludes to the word “utopia,” Etro seems to be trying to reach out to a wider audience by reworking the label’s aesthetics to take on a more nuanced and idealistic tone. The name of the project alludes to the idea of utopia, suggesting that its creators hope to broaden the brand’s appeal by recasting the label’s signature aesthetic in a more nuanced and imagined light. Moving forward from the past, the concept explores the link between realism and utopia, identity and imagination as the foundation for the brand’s renewed existence.

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