Entle Beaute is revolutionizing the skincare game, and we’re all here for it. Bringing together the simplicity of self-care, the potency of science, and an unwavering commitment to inclusivity, the brand’s approach is a refreshing breath in a sector often plagued by complicated routines and empty promises. We’re tired of the old and ineffective, and Entle heard our cries.
Starting with their launch project Entle’s For Lifer is a reusable eye mask aimed at supercharging your skincare absorption. In a market saturated with single-use skincare items, these reusable masks are like a gust of fresh air. Paired with your favorite serum or moisturizer, these silicone shields not only enhance the absorption of your skincare but also lock in ingredients, moisture, and hydration for maximum effect. Plus, the eco-friendly element of reusability aligns perfectly with the brand’s focus on responsible consumption.
These under-eye masks promise bright, hydrated, and smooth skin with every use. The application process is effortless – apply your current serum, gel, or cream to the under-eye, wait until the product becomes tacky, and then apply the masks. In just 10-20 minutes, you’ll experience a rejuvenating skincare routine that’s self-care without the waste.
We spoke with founder Princess Chinoyi, who shares the vision behind Entle, how to use eye masks, and challenging traditional beauty norms. Read on for our full interview.
What inspired you to launch Entle, and how does it differ from other skincare brands in the market?
Entle Beaute was inspired by my personal struggles as a woman of color in finding effective skincare solutions for hyperpigmentation in Australia. I wanted to create a brand that is inclusive and provides skincare products that are not only science-led but also enjoyable to use, empowering individuals to feel confident in their own skin. What sets Entle Beaute apart is our unique approach as a new-generation brand, infusing creativity, education, and innovation into every aspect of our brand.
Our vibrant chic packaging and unexpected skin essentials make skincare fun and empowering. Sustainability is also a core value for us, as we strive to minimize our environmental impact through recyclable packaging and eco-friendly practices. We believe in rewriting the rules of beauty by going against the grain and creating unexpected skin essentials that are loved by all.
Can you tell us more about your mission to make skincare more inclusive, and how you incorporate that into your products?
At our skincare brand, inclusivity is at the forefront of our mission. l believe that skincare should be accessible and beneficial to all individuals, regardless of their skin type, tone, or background. To achieve this, we prioritize inclusive product formulations that are carefully developed to cater to a wide range of skin types, including melanin-rich skin that has been historically underrepresented in the cosmetic industry.
We use science-backed ingredients that are gentle and effective for diverse skin tones and textures, while avoiding harsh ingredients that can cause adverse reactions. Our team is diverse and representative of the communities we serve, including individuals with different skin types and tones. This diversity helps us understand and address the unique needs and concerns of different individuals, allowing us to create inclusive products. We also incorporate inclusivity into our marketing efforts by promoting diversity and representation in our brand campaigns and social media.
Our goal is to provide skincare knowledge to our community so they can make informed decisions about their skin. In summary, our commitment to inclusivity is reflected in our product formulations, education, team diversity, and representation efforts.
What sets your reusable under-eye masks apart from other similar products on the market?
Our eye masks are made from high-quality, reusable silicone material that’s gentle and durable for the delicate skin around the eyes. They’re also eco-friendly and minimize the use of single-use eye masks. One unique feature is their multitasking ability as they not only aid in skincare but serve as a useful makeup tool. They can be used while applying eyeshadow to catch fallout or even as a guide for eyeliner and shadow looks. Our eye masks are easy to use, requiring minimal product to stick, and have a superior adhesive quality that won’t pull on the delicate skin under the eyes or fall off.
They’re designed to last for a long time and perfectly mold to the contours of the face, providing maximum coverage and effective absorption of skincare products. The eye masks come with a custom metal tin for easy storage on the go. Our thin and lightweight design allows them to be more comfy without feeling bulky or heavy. While the chic design complements all skin tones and adds a touch of fun to any skincare routine.
For beginners, how do eye masks generally work to supercharge the absorption of skincare products?
When it comes to eye masks, they can help supercharge the absorption of skincare products in several ways. Firstly, eye masks create a physical barrier that locks in the applied skincare products, preventing evaporation and promoting deeper absorption. This occlusive effect allows the active ingredients to penetrate more effectively into the skin.
Secondly, eye masks provide extended contact time between the skin and the skincare products, allowing for better absorption. The prolonged contact helps the products work more efficiently by allowing the active ingredients to penetrate deeply. Additionally, eye masks trap moisture against the skin, creating a humid microenvironment that softens the skin and increases its receptivity to skincare products.
Moreover, eye masks are specifically designed for the delicate skin around the eyes, providing targeted application of skincare products to this sensitive area. This concentrated treatment can enhance the effectiveness of the products. Silicone eye masks, in particular, attract water to the skin, plumping and reducing fine lines, while also acting as a barrier against evaporation. Overall, eye masks are a convenient and effective way to boost the absorption and efficacy of skincare products, especially for beginners looking to enhance their eye care routine.
What tips can you share on how to properly use and care for Entle’s eye masks to ensure they last for the full 365 days?
When it comes to using and maintaining eye masks, there are a few key things to keep in mind. First and foremost, always apply the eye masks on clean, dry skin. It’s important to ensure that the under-eye area is free from any makeup, oils, or dirt to maximize their adhesion and effectiveness.
In terms of cleaning, it’s best to avoid using harsh chemicals, abrasive cleansers, or alcohol-based products, as these can damage the silicone material. Instead, stick to mild, gentle soap and water when cleaning the eye masks. After each use, rinse them with water and gentle soap and store them in a dry and safe place. It’s also important to avoid stretching or pulling them excessively, as this can cause damage and reduce their lifespan.
Lastly, make sure to regularly inspect the eye masks for any signs of damage such as tears, cracks, or deformities. If any damage is found, it’s important to discontinue use and replace them with a new pair.
Can they be used with any skincare product, or are there specific products that work best with them?
Yes, the For Lifer reusable eye masks can be used with any skincare product, as long as the ingredients are gentle and safe for the delicate under-eye area. However, for optimal results, it is recommended to select an eye cream or serum based on your specific needs.
For instance, if you are dealing with pigmentation, ingredients such as niacinamide, vitamin C, licorice root, and peptides can be helpful. Caffeine and products that help constrict blood flow can be beneficial for dark circles and puffiness caused by lack of sleep. Peptides and collagen mimickers can help plump the area for fine lines, while glycerin, hyaluronic acid, and panthenol can be useful for hydration.
It is important to avoid using products with retinol or exfoliators beneath the eye masks to prevent irritation.
As a relatively new beauty founder, can you walk us through your skincare routine and how you incorporate Entle?
As a beauty founder, I understand the importance of incorporating effective and convenient skincare products into my routine. The eye masks have been a game-changer for my under-eye skincare. After cleansing, toning, and applying my treatment products, I use my favorite eye cream or serum and then apply the For Lifer Eye Masks. The silicone material creates a barrier that helps to lock in the skincare products, allowing for better absorption and maximizing their benefits.
This gives me a few minutes to relax and enjoy the soothing sensation of the eye masks while I meditate, read a book, or simply take a moment of self-care. After removing the masks, I follow up with my regular moisturiser, sunscreen, and other skincare products for the rest of my face and neck. Cleaning and storing the Entle eye masks is easy, ensuring they are always clean and ready for my next use. Using the Entle reusable eye masks has been a convenient and effective way to promote healthy, youthful-looking under-eye skin.
If you can share, what other offerings can we expect to see from the label down the line?
At Entle, we’re always exploring new ways to challenge traditional beauty norms and promote conscious, effective skincare. Our upcoming product offerings will reflect our commitment to consciousness, inclusivity, and sustainability, while addressing specific skin concerns such as hyperpigmentation and dryness. We’re constantly researching and incorporating cutting-edge ingredients and technologies into our formulations to deliver visible results for a diverse range of skin types.
In addition to our popular silicone eye masks, we’ll be introducing a range of unexpected skincare essentials that elevate your routine and cater to your individual needs. We’re dedicated to listening to our customers and the beauty community to understand their preferences and needs, and to evolve and expand our offerings accordingly. Keep an eye out for exciting updates and new launches from Entle on our website and social media channels!