Dua Lipa x PUMA continue their partnership with the second launch of “Flutur,” a unisex capsule collection that combines the musician’s nostalgia-driven influences with PUMA’s sporty looks. The latest drop draws inspiration from ’90s rave, comprised of over 30 items that span tracksuits, cropped jerseys, and a unique take on the brand’s Mayze shoes among other pieces.
“The second drop is definitely inspired by rave culture, old school rave posters. That’s kind of where I drew inspiration as well in the colorways and how I wanted things to look,” Dua Lipa says. Speaking on the designs, she adds, “The butterfly was a lot about transition, metamorphosis, new beginnings. Kind of going into a new album as well, it feels like everything kind of progressed and manifested itself in that way.”
For the collection, the pair tap former collaborator and designer Billy Walsh, who previously created the Creeper silhouette. The drop was made to move, with a sport-meets-fashion aesthetic and Dua’s signature butterfly logo. PUMA’s Mayze shoes get a makeover, arriving in three styles: the Cell Dome King silhouette, a platform low-cut suede, and a combat-boot construction.
Available for pre-order today, the Dua Lipa x PUMA “Flutur” collection will see a wider release on July 14th. Check out the announcement video below.
