Dove Cameron unveils the striking visuals to her latest musical offering “Breakfast.” This video provides a therapeutic and compelling reverse perspective on the challenges women face in today’s society.
The video depicts what the world would be like if males encountered the brutal reality that women confront on a daily basis, with the recent Supreme Court decision to overturn Roe v. Wade serving as a backdrop. In a Hitchcockian parallel reality, the anthemic “Breakfast” serves as a striking statement about female inequity, power relations, and physical autonomy. It’s a sobering reminder that, despite outward differences, we’re seemingly still up against many of the same obstacles that prior generations did.
“With this video, I want to show the disturbing contrast between stylized femininity and masculine power and the gender stereotypes that plague our social commentary,” Dove Cameron shared regarding the visual. “I want the audience to notice how strange it is to watch the roles be reversed and it was important to highlight how ingrained these roles really are in our nervous systems.”
She adds, “This is a video to remind us that ‘how it’s always been’ should never be a reason for desensitization or upholding broken systems. Hopefully, by re-contextualizing these familiar scenes, this video will encourage people to vote for a world where we leave gender discrimination as a thing of the past and stop bringing the past into the present.”
Dove’s “Breakfast” is the follow-up to “Boyfriend,” a noir-pop song that became a phenomenally popular queer anthem and was certified gold by the RIAA. It has racked up over 349 million listens to date and has reached the top ten on Top 40 radio, the top ten on Spotify’s U.S. chart, and the top nine on the UK Official Singles Chart. Dove has shown herself to be an unstoppable force in the music industry with appearances on The Tonight Show Starring Jimmy Fallon, Ellen, the 33rd Annual GLAAD Media Awards, and iHeart’s Can’t Cancel Pride. Dove was also recently nominated for Best New Artist at the MTV Video Music Awards.
Watch the music video for Dove Cameron’s “Breakfast” below.