Euphoria head makeup artist Donni Davy makes her much-anticipated step into the beauty space with the launch of her makeup brand Half Magic. In collaboration with A24 and the creators of the record-breaking HBO Max series, fans and enthusiasts can now achieve Euphoria-inspired looks with ease.

The label’s inaugural lineup is comprised of shimmer eye paint and liner, face gems, eyeliner brushes, dew lock, and more. The Glitterpill is a saturated blend of long-wearing, multidimensional glitters for intense makeup looks, whilst the Light Trap is a duo-chrome highlighter available in two shades: violet with blue pearls “Spiritually Complex” and champagne with lilac pearls “Enter the Glow.” Meanwhile, the Magic Brownie Liptrik Kit pairs saturated colors with addictively velvety textures to create an endless number of customizable looks.

Elsewhere, other beauty tools such as tweezers, a reusable silicone guide, and branded hair pins are available for the user-friendly experience that Half Magic aspires. You can also buy looks inspired by the television, ranging from bold eye paints and rhinestones in “Flying Saucer” to shimmering blue-violet hues and light-catching gems in the brand’s “Violet Disco Queen.”

“We made Half Magic, because vibrant color and sparkling glitter make the world a more delightful place, but also because we recognize the impact that makeup can have on who we are,” the brand shares. “Use our collection to try on different versions of yourself and explore the many facets of who you are or who you feel like being. And don’t worry if you’ve never tried makeup before.”

Priced between $10 to $204 USD, you can now shop Donni Davy’s Half Magic lineup via the brand’s website.

Elsewhere in beauty, Sundae, launched in 2021, is taking a new approach to shower time with its foaming body cleanser.