Oklahoma producer coldbrew enlists New York lyricist Ben Beal for the rendition of his 2019 single, “simple.” Initially released as an instrumental, “simple” has hit over two million streams on Spotify alone. If it sounds familiar, it may be because it has also become a TikTok fan favorite, garnering the attention of 33K creators using the sound in their own content.
Speaking on the track, coldbrew shared, “I made this beat back in the summer of 2019 when I was still living with my parents and had just graduated high school. After many years of writing songs and learning about production, I figured out the greatest tracks aren’t all that complicated at all. They are rather simple.”
Ben Beal added, “The moment I heard the beat, I knew this was going to be a special collaboration. I am diagnosed with ADHD and have a detrimental tendency to rush my songwriting process because I typically get burnt out pretty quickly. But when I sat down to write, I became enthralled with the story the beat was painting in my mind. I wrote for about three hours, making sure I hit every single sentence and cadence perfectly.”
Ben Beal adds an effortless twist elevating the lo-fi production with his smooth flow and relatable writing perfectly intertwined with coldbrew’s nostalgic composition style and warm yet melancholic feeling. Stream below.
Elsewhere in music news, Mel Chanté shared her music video for “Magnificent.”