Relentlessly bossing up in 2021, emerging superstar Coi Leray drops a new single entitled “Bout Me” today.

Capitalizing on her unbelievable momentum, she rifles through rapid-fire verses before igniting a high register hook. The track sees her break the boundaries between hip-hop and pop with a chantable chorus as she promises, “But they don’t know nothing about me.”

It follows closely on the heels of the blockbuster music video for “BIG PURR (Prrd).” Right out of the gate, it racked up 1.7 million views in less than a week. That particular song spawned 660K-plus videos on TikTok with nearly 50 million views. The song has also charted on the Billboard Hot 100 and Rolling Stone Top 100 songs charts, where it continues to climb. Coi Leray’s new single “Bout Me” is on pace to do the same.

In other music news, Childish Major shares video for “Disrespectful.”